Английская Википедия:Horizontal and vertical market
Материал из Онлайн справочника
A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy.[1][2]
Types
There are three types of vertical markets which encompass successive market stages of production and distribution: corporate, administered and contractual.
- Corporate vertical markets combine market stages under single ownership.
- Administered vertical markets are coordinated by one company due to its size and power.
- Contractual vertical markets are created by independent companies that combine market stages through legal agreements.[3]
See also
- Vertical integration
- Vertical market software
- Vertical monopoly
- Supply and demand
- Product-market fit
References
Шаблон:ReflistШаблон:Econ-stub