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"'''If Japan Can... Why Can't We?'''" is an American [[television program]] broadcast by [[NBC News]] as part of the [[documentary television series]] ''[[NBC White Paper]]'' on June 24, 1980, credited with beginning the [[Quality (business)|Quality]] Revolution and introducing the methods of [[W. Edwards Deming]] to American managers that was produced by Clare Crawford-Mason<ref name="clare">[https://web.archive.org/web/20130316073211/http://www.managementwisdom.com/clarcrawmasf.html Clare Crawford-Mason, Senior Producer]</ref> and reported on by [[Lloyd Dobyns]].<ref name="Lloyd">[https://web.archive.org/web/20121216070243/http://www.managementwisdom.com/lloydoyrepan.html Lloyd Dobyns, Reporter]</ref>

The report details how the [[Japan]]ese captured the world automotive and electronics markets by following Deming's advice to practice [[continual improvement]] and think of manufacturing as a system, not as bits or pieces. Crawford-Mason went on to produce; in collaboration with Deming, a 14-hour documentary series detailing his methods through lecture excerpts, interviews, practical demonstrations, and case studies of companies that adopted his methods.

==Background==
During the 1980s, Japan was seen to be a manufacturing powerhouse while American industry was struggling to keep pace.  It was strongly believed that Japanese manufacturing techniques were uniquely developed for and suited to the Japanese culture, and thus unsuited for American culture.

==References==
{{reflist}}

==External links==
* {{YouTube|vcG_Pmt_Ny4}}, posted by the W. Edwards Deming Institute

[[Category:NBC News]]
[[Category:1980 in American television]]
[[Category:Economic history of Japan]]
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