Английская Википедия:Avis Car Rental

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Файл:Avis logo.svg
Avis logo used from 1964 until December 2012
Файл:Dodge RT Grand Caravan Avis.jpg
A Dodge Grand Caravan from Avis
Файл:Toyota Coaster (Front view).jpg
Toyota Coaster from Avis

Avis Car Rental, LLC is an American car rental company headquartered in Parsippany, New Jersey.[1] Along with Budget Rent a Car, Budget Truck Rental and Zipcar, Avis is a unit of Avis Budget Group.[2]

Avis Budget Group operates the Avis brand in South Africa, North America, South America, India, Australia, and New Zealand. In 2011, Avis announced it was acquiring Avis Europe plc,[3] which had been a separate corporation licensing the Avis brand.

Since the late 1970s, Avis has featured mainly General Motors (GM) vehicles such as Chevrolet and Cadillac, but today also rents popular non-GM brands including Ford and Toyota.[4][5]

Avis is a rental car provider to the commercial segment serving business travelers at major airports internationally, and to leisure travellers at off-airport locations. Many of the off-airport locations are franchised operations rather than company-owned and -operated, as is the case with most airport locations. Avis was the first car rental business to be located at an airport.[6]

In January 2013, the company agreed to acquire Zipcar for $491 million.[7]

History

The company was founded in 1946 with three cars at Willow Run Airport,[8] Ypsilanti, Michigan, by Warren Avis (August 4, 1915 – April 24, 2007).[6] It established branch operations across the United States over the next few years, becoming the second largest car rental company in the country by 1953. By its tenth anniversary in 1956 it had opened its first international offices in Europe, Canada and Mexico.

The Avis corporate motto of "We Try Harder" was adopted in 1962,[9] during CEO Robert Townsend's tenure. The company aimed to put a positive spin on Avis' status as the second largest car rental company in the United States while also taking a shot at larger competitor The Hertz Corporation. The slogan was used for 50 years before a re-branding in 2012, when Avis unveiled a new slogan—"It's Your Space."[10]

In 1972, Avis introduced Wizard,[11] the first computer-based information and reservations system to be used in the United States car rental business; to this day, almost all frequent Avis customers are identified by their unique "Wizard number". In 1981, the company instituted its system of vehicle tracking, that was named Advanced Vehicle Identification System (AVIS).

Avis has been owned by a number of other companies over the years, along with several periods of being a public company. These include:

Sports

Avis is a sponsor of the Turkish soccer team Fenerbahçe S.K since the 2018/2019 season.[15]

See also

References

Шаблон:Reflist

Further reading

External links

Шаблон:Commons category

Шаблон:Vehicle rental brands Шаблон:Authority control

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  1. ↑ "Corporate Facts." Avis Rent a Car System. Retrieved on June 14, 2009.
  2. ↑ Шаблон:Cite web
  3. ↑ Шаблон:Cite news
  4. ↑ Шаблон:Cite news
  5. ↑ Шаблон:Cite news
  6. ↑ 6,0 6,1 Car-Rental Pioneer Avis Dies at 92, Morning Edition, April 25, 2007
  7. ↑ Шаблон:Cite web
  8. ↑ Business Superbrands, Editor: Marcel Knobil, Author James Curtis (2000), Superbrands Ltd. Шаблон:ISBN, p. 18.
  9. ↑ Шаблон:Cite book
  10. ↑ Шаблон:Cite news
  11. ↑ Шаблон:Cite web
  12. ↑ Шаблон:Cite news
  13. ↑ Шаблон:Cite news
  14. ↑ Шаблон:Cite web
  15. ↑ Шаблон:Cite web
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