Английская Википедия:Balkrishna Industries

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Balkrishna Industries Limited (BKT) is an Indian multinational tyre manufacturing company based in Mumbai, India. Balkrishna Industries manufactures off-highway tyres used in specialist segmentations like mining, earthmoving, agriculture, and gardening in five factories located in Aurangabad, Bhiwadi, Chopanki, Dombivali, and Bhuj. In 2013, it was ranked 41st among the world’s tyre makers.[1] BKT also sponsors various sports competitions in various countries.

History

Balkrishna Industries began operations in the year 1987 with the inauguration of its first off-highway tyre manufacturing facility in Aurangabad. Subsequent growth in business allowed the company to open new facilities in Dubai (2002) and Chopanaki (2006). It also diversified its product line by introducing tyres for ATV, earthmoving and gardening vehicles.

Operations

Balkrishna Industries is currently an OEM vendor for heavy equipment manufacturers like JCB, John Deere, and CNH Industrial. In 2014, BKT held a 8% market share of the global off-the-road tyre segment.[2]

Balkrishna Industries predominantly caters to the replacement market in North America and Europe. Its North American office is located in Akron, Ohio, with one warehouse in Wando, South Carolina.[3] About 80 percent of Balkrishna Industries' business in the United States is in the farm market.[4]

Sponsorships

BKT Tires has been the official and exclusive tyre sponsor for Monster Jam (a competition involving monster trucks) since 2014.[5]

In July 2018, BKT purchased naming rights for Italian football's second division, Serie B for three years, with the league being known as Serie BKT under the agreement.[6]

On 15 January 2020, BKT signed an agreement with LFP to rename the French football second division as Ligue 2 BKT for four years.[7] The sponsorship deal was extended until 2028.[8]

On 2 September 2022, BKT were announced as northern hemisphere title sponsorship for the United Rugby Championship for three years.[9][10]

In cricket, BKT sponsored Kolkata Knight Riders in the 2023 Indian Premier League.

BKT has become the official title sponsor of EuroCup Basketball for 3 years.

References

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Шаблон:Nifty 200 companies


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