Английская Википедия:Ad Council Japan
Шаблон:Short description Шаблон:Infobox company Шаблон:Nihongo, formerly named Шаблон:Nihongo until 30 June 2009, is a private non-profit organization that distributes Japanese public service announcements on behalf of various sponsors, including both non-profit organizations and government agencies.
History
Ad Council Japan was established on 7 July 1971 in Osaka, Japan as "Шаблон:Nihongo" by Keizo Saji, then chairman of Suntory, and had activities in the Kansai region. Then it was reorganised as the nationwide private organization named "Шаблон:Nihongo" in 1974, and then renamed to the present name on 1 July 2009.
AC Japan's headquarters are located in Chuo, Tokyo since July 2011. It has branch offices in Sapporo, Sendai, Nagoya, Osaka (formerly the AC Japan's headquarters since its establishment), Hiroshima, Fukuoka, and Naha.
Like the US counterpart, the Ad Council (where the Ad Council Japan is modelled), Ad Council Japan generally does not produce public service advertisements itself; rather, it acts as a coordinator and distributor. Its advertising campaigns are divided into three; national campaign, regional campaign and aid campaign. The advertising campaigns are changed yearly in July, the month Ad Council Japan was founded. Ad Council Japan accepts requests from sponsor organizations for Japanese advertising campaigns that focus on particular social issues.
To qualify, an issue must be non-partisan and have Asian and Japanese national or regional relevance. Ad Council Japan then assigns each campaign to a volunteer advertising agency that produces the actual advertisements. Finally, Ad Council Japan distributes the finished advertisements to media outlets. Some advertising campaigns only appear on a certain medium, such as on printed media only.
During the TV coverage of the 2011 Tōhoku earthquake and tsunami events, the vast majority of advertisers withdrew their advertising, resulting in a massive increase in filler advertisements by AC Japan, many of which promoted traditional Japanese virtues, such as mutual help (giri, on,[1] amae[2][3]) and the importance of greetings.[4]
See also
- Ad Council, equivalent non-profit in the United States
- Promotion
- Television commercial
References
External links
Official website
- ↑ Ruth Benedict described "on" 'obligations passively incurred'. The Chrysanthemum and the Sword, 1946,page116
- ↑ Alan Macfarlane, Japan Through the Looking Glass, 2007
- ↑ Takeo Doi, The anatomy of dependence, 1971, page34
- ↑ Шаблон:Cite news
- Английская Википедия
- Public service announcement organizations
- Non-profit organizations based in Japan
- Organizations established in 1971
- 1971 establishments in Japan
- Страницы, где используется шаблон "Навигационная таблица/Телепорт"
- Страницы с телепортом
- Википедия
- Статья из Википедии
- Статья из Английской Википедии