Английская Википедия:Akzidenz-Grotesk

Материал из Онлайн справочника
Версия от 09:45, 2 января 2024; EducationBot (обсуждение | вклад) (Новая страница: «{{Английская Википедия/Панель перехода}} {{Short description|Sans-serif typeface family by the Berthold Type Foundry of Berlin}} {{good article}} {{use dmy dates|cs1-dates=ly|date=January 2022}} {{Infobox font | name = Akzidenz-Grotesk | image = AkzidenzGroteskspecAIB1.svg | style = Sans-serif | classifications = Grotesque | date = | foundry = H. Berthold AG<ref name="The 1869–1978 headquart...»)
(разн.) ← Предыдущая версия | Текущая версия (разн.) | Следующая версия → (разн.)
Перейти к навигацииПерейти к поиску

Шаблон:Short description Шаблон:Good article Шаблон:Use dmy dates Шаблон:Infobox font Akzidenz-Grotesk is a sans-serif typeface family originally released by the Berthold Type Foundry of Berlin. Шаблон:Lang-de indicates its intended use as a typeface for commercial print runs such as publicity, tickets and forms, as opposed to fine printing, and "grotesque" was a standard name for sans-serif typefaces at the time.

Originating during the late nineteenth century, Akzidenz-Grotesk belongs to a tradition of general-purpose, unadorned sans-serif types that had become dominant in German printing during the nineteenth century. Relatively little-known for a half-century after its introduction, it achieved iconic status in the post-war period as the preferred typeface of many Swiss graphic designers in what became called the "International" or "Swiss" design style which became popular across the Western world in the 1950s and 1960s. Its simple, neutral design has also influenced many later typefaces. It has sometimes been sold as Standard in English-speaking countries, and a variety of digital versions have been released by Berthold and other companies.

Etymology

Akzidenz-Grotesk is often translated into English as "jobbing sans-serif", "jobbing" in the sense of "used for jobs".Шаблон:Sfn Both words were everyday, descriptive terms for typefaces of the time in the German language.

Шаблон:Lang-de means some occasion or event (in the sense of "something that happens", not in the sense of a high-class social event or occasion)[1] and was therefore used as a term for trade printing; Akzidenzschrift was by the 1870s a generic term meaning typefaces intended for these uses.[1][2] A modern German-language dictionary describes it as work such as advertisements and forms.[3][4] The origin of the word is Latin accidentia, defined by Lewis and Short as "that which happens, a casual event, a chance".[1][5]

Grotesque (Шаблон:Lang-de) was a standard term that had become popular in the first half of the nineteenth century for sans-serifs. It was introduced by the London type-founder William Thorowgood as the name for sans-serifs in the specimen books of his Fann Street Foundry around 1830.[6] The name may have reflected the "primitive" feel of sans-serifs, or their roots in archaic Greek and Roman inscriptions, and by the late nineteenth century was commonly used to mean "sans-serif", without negative implication.[6]

Design characteristics

Файл:Akzidenz-Grotesk variations.svg
Digital variants of Akzidenz-Grotesk, showing the slight inconsistencies and idiosyncrasies between different weights and widths

Like most sans-serifs, Akzidenz-Grotesk is 'monoline' in structure, with all strokes of the letter of similar width. This gives a sense of simplicity and an absence of the adornment and flourishes seen in the more decorative sans-serifs of the late nineteenth century influenced by the Art Nouveau style.Шаблон:Sfn Modern type designer Martin Majoor has described the general design of Akzidenz-Grotesk and its ancestors as similar in letterforms to the Didone serif fonts that were standard printing types in the nineteenth century, such as Didot, Walbaum and their followers.[7] This is most visible in the quite folded-up apertures of letters such as 'a' and 'c'.[7] The capitals of Akzidenz-Grotesk are wide and relatively uniform in width.[6]

The 'g' of Akzidenz-Grotesk is a 'single-storey' design, like in many other German sans-serifs, but unlike the double-storey 'g' found in most serif faces and in many of the earliest sans-serifs that had a lower-case; sans-serif types first appeared in London, but became popular in Germany from the mid-nineteenth century onwards.[8][9] Walter Tracy describes this style of 'g' as a common feature in German sans-serifs of the period and apparently influenced by the tradition of blackletter, still very popular for printing extended texts in Germany in the late nineteenth century, which uses a single-storey 'g' in upright composition.Шаблон:Sfn

The metal type of Akzidenz-Grotesk shows variation between sizes, with adaptation of letter-spacing and proportions such as looser spacing at smaller text sizes, something that was normal practice in the design and engraving of metal type.[10]Шаблон:Sfn[11] In addition, there is variation between weights: Karl Gerstner notes that even comparing one size (20pt), the medium and bold weights have different x-height, cap height and descender length to the light and regular weights.[10]Шаблон:Sfn This is common with nineteenth-century sans-serifs, which were not designed with the intention of forming an extended family that would match together.[12][1] (Berthold literature from the 1900s marketed the light and regular weights as being compatible, light at the time called 'Royal-Grotesk'.[13]) The differences in proportions between different sizes and weights of Akzidenz-Grotesk has led to a range of contemporary adaptations, reviving or modifying different aspects of the original design, discussed below.

Early history

Шаблон:Multiple image Akzidenz-Grotesk's design descends from a school of general-purpose sans-serifs cut in the nineteenth century.[14] Sans-serifs had become very popular in Germany by the late nineteenth century, which had a large number of small local type foundries offering different versions.[15][8]

H. Berthold was founded in Berlin in 1858 initially to make machined brass printer's rule, moving into casting metal type particularly after 1893.Шаблон:Sfn[16] Berthold publications from the 1920s onwards dated the design to 1898,[17][8][18] when the firm registered two design patents on the family.Шаблон:Sfn[19]

Файл:Berthold Sweden advertisement.jpg
A 1905 advertisement for Berthold in a Swedish printing journal, offering Royal-Grotesk, later branded as the light weight of Akzidenz-Grotesk, for sale. The sans-serif type is used in a secondary role underneath a more decorative heading face.[20]Шаблон:Efn

Recent research by Eckehart Schumacher-Gebler, Indra Kupferschmid and Dan Reynolds has clarified many aspects of Akzidenz-Grotesk's history. The source of Akzidenz-Grotesk appears to be Berthold's 1897 purchase of the Bauer u. Cie Type Foundry of Stuttgart (not to be confused with the much better-known Bauer Type Foundry of Frankfurt). The Bauer foundry had recently released a sans-serif with a drop shadow effect (Шаблон:Lang-de).[21][22] Akzidenz-Grotesk was based on this design, but with the drop shadow removed.[22] Two design patents on Akzidenz-Grotesk were filed in April 1898, first on the 14th in Stuttgart by Bauer and then on the 28th in Berlin by Berthold, and Reynolds found that Berthold's records indicate that the design originated in Stuttgart.[19][22] Some early adverts that present Akzidenz-Grotesk are co-signed by both brands.[23][24][25] Early references to Akzidenz-Grotesk at Berthold often use the alternative spelling 'Accidenz-Grotesk'; Reynolds has suggested that the name may have been intended as a brand extension following on from an "Accidenz-Gothisch" blackletter face sold by the Bauer & Co. foundry.[26][27] In general, Reynolds comments that the style of Schattierte Grotesk and Akzidenz-Grotesk "seem to me to be more of a synthesis of then-current ideas of sans serif letterform design, rather than copies of any specific products from other firms."[1]

The light weight of Akzidenz-Grotesk was for many years branded separately as 'Royal-Grotesk'. It apparently was cut by Berthold around 1902-3, when it was announced in a trade periodical as "a new, quite usable typeface" and advertised as having matching dimensions allowing it to be combined with the regular weight of Akzidenz-Grotesk.[18][28][13][17] Reynolds and Florian Hardwig have documented the Шаблон:Lang-de weight (semi-bold, or medium, condensed) to be a family sold by many German type-foundries, which probably originated from a New York type foundry.[29][30][31]

Шаблон:Multiple image Günter Gerhard Lange, Berthold's post-war artistic director, who was considered effectively the curator of the Akzidenz-Grotesk design, said in a 2003 interview Akzidenz-Grotesk came from the Ferdinand Theinhardt type foundry, and this claim has been widely copied elsewhere.Шаблон:Sfn This had been established by businessman and punchcutter Ferdinand Theinhardt, who was otherwise particularly famous for his scholarly endeavours in the field of hieroglyph and Syriac typefaces; he had sold the business in 1885.[32][33][34] Kupferschmid and Reynolds speculate that he was misled by Akzidenz-Grotesk appearing in a Theinhardt foundry specimen after Berthold had taken the company over.Шаблон:Sfn[35][36][37][38][18][21][24][39] Reynolds additionally points out that Theinhardt sold his foundry to Oskar Mammen and Robert and Emil Mosig in 1885, a decade before Akzidenz-Grotesk was released, and there is no evidence that he cut any further fonts for them after this year.[34] As Lange commented, it was claimed in the post-war period that Royal-Grotesk's name referred to it being commissioned by the Prussian Academy of Sciences, but Kupferschmid was not able to find it used in its publications.[18]

Файл:Cologne WWI Notgeld Banknote 10 Pfg 1918 I.jpg
A German banknote from 1918, using a range of sans-serifs of the period

Many other grotesques in a similar style to Akzidenz-Grotesk were sold in Germany during this period. Around the beginning of the twentieth century, these increasingly began to be branded as larger families of multiple matched styles.[1]Шаблон:Sfn Its competitors included the very popular Venus-Grotesk of the Bauer foundry of Frankfurt, very similar to Akzidenz-Grotesk but with high-waisted capitals, and Koralle by Schelter & Giesecke, which has a single-storey 'a'.[40][41]Шаблон:Efn (Monotype Grotesque 215 also is based on German typefaces of this period.Шаблон:Sfn) Seeman's 1926 Handbook of Typefaces (Шаблон:Lang-de), a handbook of all the metal typefaces available in Germany, illustrates the wide range of sans-serif typefaces on sale in Germany by the time of its publication.Шаблон:Sfn[17] By around 1911, Berthold had begun to market Akzidenz-Grotesk as a complete family.[42][18][24]

Файл:Vogelschau.gif
The poet Stefan George commissioned alternate characters for Akzidenz-Grotesk for printing his poetry.

While apparently not unpopular, Akzidenz-Grotesk was not among the most intensively-marketed typefaces of the period, and was not even particularly aggressively marketed by Berthold.[10] A 1921 Berthold specimen and company history described it almost apologetically: "In 1898 Accidenz-Grotesk was created, which has earned a laurel wreath of fame for itself. This old typeface, which these days one would perhaps make in a more modern style, has a peculiar life in its own way which would probably be lost if it were to be altered. All the many imitations of Accidenz-Grotesk have not matched its character."[27] An unusual user of Berthold's Akzidenz-Grotesk in the period soon after its release, however, was the poet Stefan George.[43] He commissioned some custom uncial-style alternate characters to print his poetry.[44][45][46]

Mid-twentieth-century use

Файл:Geisser Plakat Mohrenball 1969.jpg
A 1969 poster exemplifying the trend of the 1950s and 60s: solid red colour, simplified images and the use of a grotesque face. This design, by Robert Geisser, appears to use Helvetica.
Файл:1959 - Kunsthalle Basel - 4 Bildhauer.jpg
Art exhibition poster by Armin Hofmann, 1959

The use of Akzidenz-Grotesk and similar "grotesque" typefaces dipped from the late 1920s due to the arrival of fashionable new "geometric" sans-serifs such as Erbar, Futura and Kabel, based on the proportions of the circle and square. Berthold released its own family in this style, Berthold-Grotesk.Шаблон:Efn

However, during this period there was increasing interest in using sans-serifs as capturing the spirit of the time, most famously, Jan Tschichold's influential book The New Typography (Шаблон:Lang-de), which praised the aesthetic qualities of the "anonymous" sans-serifs of the nineteenth centuryШаблон:Sfn and was printed in a sans-serif similar to Berthold's Akzidenz-Grotesk.Шаблон:Efn Its comments would prove influential in later graphic design:

Among all the types that are available, the so-called "Grotesque"...is the only one in spiritual accordance with our time. To proclaim sans-serif as the typeface of our time is not a question of being fashionable, it really does express the same tendencies to be seen in our architecture…there is no doubt that the sans-serif types available today are not yet wholly satisfactory as all-purpose faces. The essential characteristics of this type have not been fully worked out: the lower-case letters especially are still too like their "humanistic" counterparts. Most of them, in particular the newest designs such as Erbar and Kabel, are inferior to the old anonymous sans-serifs, and have modifications which place them basically in line with the rest of the "art" faces. As bread-and-butter faces they are less good than the old sans faces...I find the best face in use today is the so-called ordinary jobbing sanserif, which is quiet and easy to read.[47]

The Swiss style

In the post-war period and particularly in Switzerland a revival in Akzidenz-Grotesk's popularity took hold, in what became known as the "Swiss International Style" of graphic design. This style often contrasted Akzidenz-Grotesk with photographic art, and did not use all caps as much as many older posters.[48] Graphic designers of this style such as Gerstner, Josef Müller-Brockmann and Armin Hofmann all used Akzidenz-Grotesk heavily.[49][50][51] Like Tschichold, Gerstner argued that the sans-serifs of the nineteenth century were more "matter-of-fact" (Шаблон:Lang-de) than the more "personal" recent sans-serifs of the previous decades.[10]Шаблон:Sfn Art historian Stephen Eskilson wrote that they "conveyed the functionalist ethos without appearing too stylised...in the manner of the more geometrically pure types."[48] Berthold suggested in the 1980s that the originator of this use of Akzidenz-Grotesk in Zürich was German-born designer Anton Stankowski.[52]

Файл:1959 - Gewerbemuseum Basel - Alte und neue Formen in Japan.jpg
1959 poster by Armin Hofmann for Japanese exhibition
Файл:Josef Müller-Brockmann 1957.jpg
Classical music concert poster by Josef Müller-Brockmann, 1957

Akzidenz-Grotesk was popular in this period although other typefaces such as Monotype Grotesque were used also: a problem with use of Akzidenz-Grotesk up to the late 1950s was that it was only available in individual units of metal type for manual composition. While this was acceptable for posters, by the 1950s hot metal typesetting machines had long since become the main system for printing general-purpose body text, and for machine composition Akzidenz-Grotesk was unavailable until around 1958,Шаблон:Efn when it was first sold on Linotype and then in 1960 on Intertype systems.[53][54] Much printing around this time of body text accordingly used Monotype Grotesque as a lookalike.Шаблон:Sfn[55][56][57] In the United States, Akzidenz-Grotesk was imported by Amsterdam Continental Types under the name 'Standard', and became quite popular. According to Paul Shaw, "exactly when Amsterdam Continental began importing Standard is unclear but it appears on several record album covers as early as 1957."[58][59][60]

In 1957, three notable competitors of Akzidenz-Grotesk appeared intended to compete with its growing popularity: Helvetica from the Haas foundry, with a very high x-height and tight letterspacing, Univers from Deberny & Peignot, with a large range of weights and widths, and Folio from Bauer.[54] Shaw suggests that Helvetica "began to muscle out" Akzidenz-Grotesk in New York from around summer 1965, when Amsterdam Continental's marketing stopped pushing Standard strongly and began to focus on Helvetica instead.[61]

By the 1960s, Berthold could claim in its type specimens that Akzidenz-Grotesk was:

a type series which has proved itself in practice for more than 70 years and has held its ground to the present day against all comers...wherever one sees graphics and advertising of an international standard...starting a revival in Switzerland in recent years, Akzidenz-Grotesk has progressed all over the world and impressed its image in the typography of our time.[62][63]

Post-metal releases

Файл:Parsons Bl IND td 15.jpg
Signage on the New York City Subway in screen-printed Akzidenz-Grotesk (top) and Helvetica (below)

Metal type declined in use from the 1950s onwards, and Akzidenz-Grotesk was rereleased in versions for the new phototypesetting technology, including Berthold's own Diatype,[64] and then digital technologies.[65]

Contemporary versions of Akzidenz-Grotesk descend from a late-1950s project, directed by Lange at Berthold, to enlarge the typeface family.[65] This added new styles including AG Extra (1958), AG Extra Bold (1966) and AG Super (1968), AG Super Italic (2001) and Extra Bold italic (2001).[66][65] Berthold ceased to cast type in 1978.Шаблон:Sfn

Separately, Gerstner and other designers at his company GGK Basel launched a project in the 1960s to build Akzidenz-Grotesk into a coherent series, to match the new families appearing in the same style; it was used by Berthold for its Diatype system in the late 60s under the name of "Gerstner-Programm" but according to Lange it was never fully released.[10]Шаблон:Sfn[67]Шаблон:Sfn A digitisation has been released by the digital type foundry Forgotten Shapes.[68]

H. Berthold AG of Germany declared bankruptcy in 1993 and the holder of the Berthold rights from 1993 to 2022 was Berthold Types of Chicago.[69][70] Berthold Types released Akzidenz-Grotesk in OpenType format in 2006, under the name Akzidenz-Grotesk Pro, and added matching Cyrillic and Greek characters the next year.[71][72] Berthold Types' co-owner Harvey Hunt died in 2022,[73] and the rights to its typeface library were acquired by Monotype later that year.[74]

Reception

Файл:Karl Gerstner Programme Entwerfen.jpg
Karl Gerstner's book Designing Programmes. Gerstner, a fan of Akzidenz-Grotesk, advocated systematic methods in design.[75]

As described above, many influential graphic designers have used Akzidenz-Grotesk. In 2013, Pentagram partner Domenic Lippa rated Akzidenz-Grotesk as "probably the best typeface ever designed...it doesn't overdominate when used, allowing the designer more freedom and versatility".[76] Kris Sowersby has written that he found the semi-bold and bold weights most satisfying.[77] Lange commented that the light weight "was my favourite font from the beginning. I used it on my first Berthold business card and my letterhead. It's a delicate, slender piece of engraving."[78]

A particular criticism of Akzidenz-Grotesk however, has often been that the regular weight has capitals that look unbalanced relative to the lower-case, as shown on the cover of Designing Programmes, which is problematic in extended text. Adrian Frutiger commented that Akzidenz-Grotesk forms "patches in print";Шаблон:Sfn Reynolds that in a digital version "the capital letters are slightly too dark, and slightly too close to the lowercase letters that follow them in a word"[79] and Wolfgang Homola that in Helvetica "the weight of the stems of the capitals and the lower case is better balanced".Шаблон:Sfn

Distinctive characteristics

Файл:Akzidenz-Grotesk comparison.png
The letterforms of Akzidenz-Grotesk show a "folded-up" structure with narrow apertures, similar to Didone serif typefaces popular in Europe at the time, such as the work of Justus-Erich Walbaum.Шаблон:Efn Frutiger, a design intended for maximum legibility, shows a much more open design.Шаблон:Sfn Twentieth-century neo-grotesques such as Helvetica intensify the effect by making almost all terminals horizontal or vertical.[10]Шаблон:Sfn

Characteristics of this typeface are:

lower case: A 'folded-up' structure with narrow apertures and strokes curled up towards the vertical, most obvious on letters such as c, e, s and a.[7] Stroke endings, though, are less consistently horizontal or vertical than in Helvetica. A square dot over the letter i, double-storey a.[80] Single-storey g.[81]

upper case: G with a vertical spur.[80] The capitals are wide and have relatively little variation in width, with letters like 'E' and 'F' quite wide.[6]Шаблон:Sfn The 'M' is straight-sided with the diagonals meeting in the bottom centre of the letter.[80] Capitals in several weights have very noticeably thicker strokes than the lower-case.Шаблон:Sfn[79] On many but not all styles a straight leg on the 'R' and a 'Q' where the outstroke does not cut through the letter.[82]

number: A top serif on the 1 and in some styles a downward-pointing serif on the top left of the 7.[82]

It is important to note, however, that as the weights and sizes of Akzidenz-Grotesk were cut separately not all these features will appear on all styles.[62] For instance, the 't' of the Schmalhalbfett weight only has no base, as it was designed separately and not by Berthold.[1]

Akzidenz-Grotesk did not have italics until the post-war period.[1] Its slanted form is an oblique rather than a true italic.[83] This means that the letters are slanted without using handwriting forms.[7] During the metal type period, when italics for Akzidenz-Grotesk were not available, Amsterdam Continental marketed those of an unrelated typeface, Mercator, as companions instead.[1]

Versions

Metal type versions

Файл:Standard (Akzidenz Grotesque) Specimen (4083757282).jpg
Akzidenz-Grotesk's bold weight

Berthold's Akzidenz-Grotesk family by the late metal type period included the following styles. English names are taken from Berthold's Type Specimen (Шаблон:Lang-de) No. 473 except where stated otherwise:

Файл:Standard Bold Condensed Type Specimen (14411557573).jpg
Akzidenz-Grotesk had several condensed weights in the metal type period, such as this condensed bold.
Файл:Standard (Akzidenz Grotesque) Specimen (4083751496).jpg
With its four-terminal 'w', Akzidenz-Grotesk Skelett (Extralight Extended) was one of the most divergent and least popular members of the family in the metal type period.[77]Шаблон:Efn

Reynolds prefers 'Bold Condensed' to describe the Schmalhalbfett and 'Condensed Heavy' for the Schmalfett.[1] Other weights were added by the time of the phototypesetting and digital versions, such as the ultra-bold 'Akzidenz-Grotesk Super'.[66]

Akzidenz-Grotesk Buch

Файл:Akzidenz-Grotesk Book.svg
Berthold's phototype Akzidenz-Grotesk Buch was heavily based on Helvetica; the two are almost indistinguishable.

Akzidenz-Grotesk Book (Шаблон:Lang-de) is a variant designed by Lange between 1969 and 1973. Designed after Helvetica had become popular, it incorporates some of its features, such as strike-through tail in 'Q', a curved tail for the 'R', horizontal and vertical cut stroke terminators.[85] As in some Helvetica versions, the cedilla is replaced with a comma.[86] Former Berthold font designer Erik Spiekermann has called it Lange's "answer to Helvetica".[87] Late in life Lange made no apology for it, commenting when asked about a design alleged to be a copy of one of his own original designs: "there are also people who say that the best Helvetica is my AG Book."Шаблон:Sfn

Digital versions included Greek and Cyrillic characters, and the family includes a condensed, extended, rounded and stencil series.[88][89]

Akzidenz-Grotesk Schulbuch

Файл:Akzidenz Grotesk Schulbuch.png
Akzidenz-Grotesk Schulbuch, showing its unusual capital 'i'

Akzidenz-Grotesk Schoolbook (Шаблон:Lang-de) is a 1983 variant of Akzidenz-Grotesk Buch also designed by Lange.[90] It uses schoolbook characters, characters intended to be more distinct and closer to handwritten forms to be easier for children to recognise.[91]

Generally based on Akzidenz-Grotesk Book, it includes a single-storey 'a', curled 'l', lower- and upper-case 'k' that are symmetrical, and 't', 'u' and 'y' without curls on the base.[92] The 'J' has a top bar, the 'M' centre does not descend to the baseline and the 'G' and 'R' are simplified in the manner of Futura.[92] A particularly striking feature is a blackletter-style default upper-case 'i' with a curl at the bottom: this is rarely encountered in the English-speaking world (it would more commonly be recognized as a J), but much more common in Germany.[93][94]

Each weight is available in two fonts featuring alternative designs. In 2008, OpenType Pro versions of the fonts were released. FontFont's FF Schulbuch family is in a similar style.[94]

Akzidenz-Grotesk Old Face

Файл:Akzidenz Grotesk Old Face.png
Sample image of Akzidenz-Grotesk Old Face, a phototypesetting version of Akzidenz-Grotesk intended to incorporate more of the original inconsistencies and different x-heights of the metal type

Akzidenz-Grotesk Old Face, designed by Lange and released in 1984, was intended to be more true to the metal type than previous phototypesetting versions and incorporate more of the original type's inconsistencies of dimensions such as x-height.[95]Шаблон:Sfn It also incorporates a comma-style cedilla in the medium and bold weights, inward hook in regular-weighted ß, and a shortened horizontal serif on the regular-weighted 1.[52]

Regular, medium, bold, outline, bold outline and shaded styles were made for the family, but no obliques.[95][52] Berthold promoted the series with a brochure designed by Karl Duschek and Stankowski.[52]

Akzidenz-Grotesk Next

In December 2006, Berthold announced the release of Akzidenz-Grotesk Next.[96] Designed by Bernd Möllenstädt and Dieter Hofrichter, this typeface family features readjusted x-heights and weights throughout the family, giving a more consistent design.[96] Original release of the family consists of 14 variants with 7 weights in roman and italic, in a single width.[96] Extended and Condensed widths were added later, expanded the family to 42 fonts.

Similarities to other typefaces

Файл:AGcomparison08.svg
Comparison of distinguishing characters in Akzidenz-Grotesk, Folio, Helvetica, and Univers 55
Файл:Akzindenz-helvetica-xheight.svg
The regular weight of Akzidenz-Grotesk had a lower x-height than Helvetica

Several type designers modelled typefaces on this popular typeface in the 1950s; Reynolds comments that the original Akzidenz-Grotesk has limitations in extended text: "the capital letters are slightly too dark."[79] Max Miedinger at the Haas Foundry used it as a model for the typeface Neue Haas-Grotesk, released in 1957 and renamed Helvetica in 1961. Miedinger sought to refine the typeface making it more even and unified, with a higher x-height, tighter spacing and generally horizontal terminals.[54] Two other releases from 1957, Adrian Frutiger's Univers and Bauer's Folio, take inspiration from Akzidenz-Grotesk; Frutiger's goal was to eliminate what he saw as unnecessary details, removing the dropped spur at bottom right of the G and converting the '1' and the '7' into two straight lines.[97]Шаблон:Sfn

Much more loosely, Transport, the typeface used on British road signs, was designed by Jock Kinneir and Margaret Calvert influenced by Akzidenz-Grotesk.[98] However, many adaptations and letters influenced by other typefaces were incorporated to increase legibility and make characters more distinct.[99][100]

"Akzidenz-Grotesk" (Haas)

Шаблон:Main A completely different "Akzidenz-Grotesk" was made by the Haas Type Foundry of Switzerland. Also named "Accidenz-Grotesk" and "Normal-Grotesk", it had a more condensed, "boxy" design.[48][54] Kupferschmid describes it as a "reworking of "Neue Moderne Grotesk", originally ca. 1909 by Wagner & Schmidt, Leipzig".[101][102] The Haas Foundry created Helvetica in response to its decline in popularity in competition with Berthold's design.[48]

Alternative digitisations

Файл:Akzidenz vs Gothic 725 overlay.png
Comparison of two distinguishing characters (uppercase "J" and lowercase "a") in Akzidenz-Grotesk and Gothic 725 Bold

Although the digital data of Berthold releases of Akzidenz-Grotesk is copyrighted, and the name is trademarked,[103][104] the design of a typeface is in many countries not copyrightable, notably in the United States, allowing alternative interpretations under different names if they do not reuse digital data.[105][106][107]

  • Theinhardt: A release by Swiss digital type foundry Optimo, praised by Spiekermann has as "the best" Akzidenz-Grotesk digitisation.[108][109]
  • Linotype, which started to sell Akzidenz-Grotesk on its hot metal typesetting system in the 1950s, continues to sell a limited digital version under the other common alternative name, 'Basic Commercial'.
  • Gothic 725: A two-weight version by Bitstream.[110][111]
  • Standard CT: A digitisation by American publisher CastleType, originally created for San Francisco Focus magazine under the name "Standard CT".[112]
  • Söhne: A version released by Klim Type Foundry in 2019. It is digitised by Kris Sowersby, in three widths with a monospaced version[77][1][113][114]
  • NYC Sans: A proprietary digitisation by Nick Sherman and Jeremy Mickel, which has many alternate characters, is the corporate font of New York City's tourist board NYC & Company.[115][116][117][118]
  • FF Real: A very loose digitisation by Erik Spiekermann and with Ralph du Carrois, available in two optical sizes, with variant features like a two-storey 'g', ligatures, and a true italic.[119][120]
  • St G Schrift: A digitisation of Stefan George-Schrift designed by Colin Kahn and published by P22, it is based on the design of German poet Stefan George.[121]
  • Transport: Designed by Jock Kinneir and Magaret Calvert.
    • URW version[122]
    • New Transport: Published by A2/SW/HK Limited.[98]
  • Atkins: A version published by Softmaker.[123]

Notable users

Файл:Gestaltungsprobleme cover comparison.jpg
The cover of Josef Müller-Brockmann's 1961 book The Graphic Artist and His Design Problems used Akzidenz-Grotesk. It was replaced with Helvetica in later editions.
Файл:KAS-Berlin-Wilmersdorf-Bild-13303-1.jpg
Political debate, West Berlin, 1970

Besides use in Swiss-style poster design and in New York City transportation, Akzidenz-Grotesk is the corporate font of Arizona State University[124] and the American Red Cross (with Georgia).[125] Akzidenz-Grotesk Bold Extended is used as the official font for the words "U.S. Air Force" in the display of the USAF symbol.[126]

Berthold sued Target Corporation for copyright infringement and breach of contract in 2017, alleging that Target had asked a design firm to use the font in a promotional video without a license.[127]

Creative Commons used Akzidenz-Grotesk in the original "CC" logo and the subsequent, lowercase wordmark.[128] In 2018, the CC Accidenz Commons font was designed specifically for Creative Commons as an open-licensed replacement for Akzidenz-Grotesk, although the design has a very limited character set.[129][130]

Volvo has used a typeface based on Akzidenz-Grotesk, commissioned from LucasFonts.[131]

Japanese car manufacturer Nissan has used custom versions of Akzidenz-Grotesk supplied by Berthold as a corporate typeface,[132] amongst other typefaces.[133]

See also

Notes

Шаблон:Notelist

References

Шаблон:Reflist

Sources

Шаблон:Refbegin

Шаблон:Refend

External links

  1. 1,00 1,01 1,02 1,03 1,04 1,05 1,06 1,07 1,08 1,09 1,10 1,11 1,12 Шаблон:Cite web
  2. Шаблон:Cite book
  3. Шаблон:Cite book
  4. Шаблон:Cite web
  5. Шаблон:Cite book
  6. 6,0 6,1 6,2 6,3 Шаблон:Cite web
  7. 7,0 7,1 7,2 7,3 Шаблон:Cite web
  8. 8,0 8,1 8,2 Шаблон:Cite journal
  9. Шаблон:Cite web
  10. 10,0 10,1 10,2 10,3 10,4 10,5 Шаблон:Cite journal
  11. Шаблон:Cite web
  12. Шаблон:Cite web
  13. 13,0 13,1 Шаблон:Cite journal
  14. Шаблон:Cite journal
  15. Шаблон:Cite web
  16. Шаблон:Cite web
  17. 17,0 17,1 17,2 Шаблон:Cite book
  18. 18,0 18,1 18,2 18,3 18,4 Шаблон:Cite web
  19. 19,0 19,1 Шаблон:Cite web
  20. Шаблон:Cite journal
  21. 21,0 21,1 Шаблон:Cite journal
  22. 22,0 22,1 22,2 Шаблон:Cite web
  23. Шаблон:Cite book
  24. 24,0 24,1 24,2 Шаблон:Cite web
  25. Шаблон:Cite book
  26. Шаблон:Cite web
  27. 27,0 27,1 27,2 27,3 Шаблон:Cite web
  28. Шаблон:Cite journal
  29. Шаблон:Cite web
  30. Шаблон:Cite web
  31. Шаблон:Cite web
  32. Шаблон:Cite book
  33. Шаблон:Cite web
  34. 34,0 34,1 Шаблон:Cite web
  35. Шаблон:Cite web
  36. Шаблон:Cite web
  37. Шаблон:Cite web
  38. Шаблон:Cite web
  39. Шаблон:Cite web
  40. Шаблон:Cite book
  41. Шаблон:Cite web
  42. Шаблон:Cite web
  43. Шаблон:Cite web
  44. Шаблон:Cite book
  45. Шаблон:Cite book
  46. Шаблон:Cite book
  47. Шаблон:Cite book
  48. 48,0 48,1 48,2 48,3 Шаблон:Cite book
  49. Шаблон:Cite web
  50. Шаблон:Cite web
  51. Шаблон:Cite web
  52. 52,0 52,1 52,2 52,3 Шаблон:Cite book
  53. 53,00 53,01 53,02 53,03 53,04 53,05 53,06 53,07 53,08 53,09 53,10 Шаблон:Cite journal
  54. 54,0 54,1 54,2 54,3 Шаблон:Cite web
  55. Шаблон:Cite book
  56. Шаблон:Cite book
  57. Шаблон:Cite web
  58. Шаблон:Cite web
  59. Шаблон:Cite web
  60. Шаблон:Cite web
  61. Шаблон:Cite web
  62. 62,00 62,01 62,02 62,03 62,04 62,05 62,06 62,07 62,08 62,09 62,10 62,11 62,12 62,13 62,14 62,15 62,16 Шаблон:Cite book
    Шаблон:Cite web
  63. Шаблон:Cite book
  64. Шаблон:Cite webШаблон:Cbignore
  65. 65,0 65,1 65,2 Шаблон:Cite web
  66. 66,0 66,1 Шаблон:Cite book
  67. Шаблон:Cite web
  68. Шаблон:Cite web
  69. Шаблон:Cite web
  70. Шаблон:Cite web
  71. Berthold Announces the Release of Akzidenz-Grotesk in OpenType Format Шаблон:Webarchive
  72. Шаблон:Cite web
  73. Шаблон:Cite web
  74. Шаблон:Cite web
  75. Шаблон:Cite web
  76. Шаблон:Cite news
  77. 77,0 77,1 77,2 Шаблон:Cite web
  78. Шаблон:Harvnb
  79. 79,0 79,1 79,2 Шаблон:Cite web
  80. 80,0 80,1 80,2 Шаблон:Cite web
  81. Шаблон:Cite web
  82. 82,0 82,1 Шаблон:Cite web
  83. Шаблон:Cite web
  84. 84,0 84,1 Шаблон:Cite web
  85. Шаблон:Cite book
  86. Шаблон:Cite web
  87. Шаблон:Cite web
  88. Шаблон:Cite web
  89. Шаблон:Cite web
  90. Шаблон:Cite web
  91. Шаблон:Cite journal
  92. 92,0 92,1 Шаблон:Cite web
  93. Шаблон:Cite web
  94. 94,0 94,1 Шаблон:Cite web
  95. 95,0 95,1 Шаблон:Cite web
  96. 96,0 96,1 96,2 Шаблон:Cite web
  97. Шаблон:Cite web
  98. 98,0 98,1 Шаблон:Cite web
  99. Шаблон:Cite web
  100. Шаблон:Cite book
  101. Шаблон:Cite web
  102. Шаблон:Cite web
  103. Шаблон:Cite web
  104. Шаблон:Cite web
  105. Шаблон:Cite web
  106. Шаблон:Cite web
  107. Шаблон:Cite web
  108. Шаблон:Cite web
  109. Шаблон:Cite web
  110. Шаблон:Cite web
  111. Шаблон:Cite web
  112. Шаблон:Cite web
  113. Шаблон:Cite web
  114. Шаблон:Cite web
  115. Шаблон:Cite web
  116. Шаблон:Cite web
  117. Шаблон:Cite web
  118. Шаблон:Cite web
  119. Шаблон:Cite web
  120. Шаблон:Cite web
  121. Шаблон:Cite web
  122. Шаблон:Cite web
  123. Akzidenz Grotesk
  124. Шаблон:Cite web
  125. Шаблон:Cite web
  126. Шаблон:Cite web
  127. Шаблон:Cite web
  128. Шаблон:Cite web
  129. Шаблон:Cite web
  130. Шаблон:Cite web
  131. Шаблон:Cite web
  132. Шаблон:Cite web
  133. Шаблон:Cite web