Английская Википедия:Boost!
Шаблон:Short description Шаблон:Other uses Шаблон:Use American English Шаблон:Use mdy dates Шаблон:Infobox Beverage
Boost! is an American non-carbonated cola brand manufactured by the Boost! Company. The drink has been known as Tak-AboostШаблон:Efn and Drink-AtoastШаблон:Efn throughout its history and is primarily sold in Burlington County, New Jersey.
History
Boost! was created around 1910 by Benjamin Rice Faunce and was originally known as Tak-Aboost.[1] The drink was registered as a trademark in 1913 and the Boost! Company was formed on May 15, 1915.[2][3] Tak-Aboost could be dispensed as a type of non-carbonated soda, mixed with seltzer water or served as a milkshake when combined with milk.[4] The drink was initially branded in advertisements as a "health drink" that was capable of giving athletes "endurance and last minute strength", and was believed to overcome anesthetic and calm nausea.[3]
During World War II, it was shipped to military personnel.[4] After the death of Faunce in 1949, family members could not agree on the way the company was handled.[1] One faction broke away and established the Drink-Atoast Company, which sold a similar product.[1] Tak-Aboost unsuccessfully sued Drink-Atoast over formulas and became bankrupt in 1957.[1][2] Drink-Atoast subsequently acquired the trademarks and formulas.[1]
In 1985, the drink's name was changed to Boost! with the company's president, Charles Dugan saying that it was a "more energetic, marketable name".[1] Boost! was granted a temporary restraining order against food and drink company Mead Johnson in the 1990s, claiming it had infringed on their local trademarks.[1] Mead Johnson paid a $350,000 settlement in 1996 and stopped selling their products in South Jersey.[1] In 1997, the name of the company was officially changed from the Drink-Atoast Company to the Boost! Company.[1]
In 2013, Boost! marked its 100th anniversary.[4] The company's president Daniel McDonough purchased a vintage Ford Model A as a symbolic item for the celebration.[4] Dean and Nicole Greco produced a documentary short film about the beverage titled "Bottled Up: The Legend of Boost!" which was shown at film festivals in Atlantic City and Cape May.[4]
See also
Notes
References
Шаблон:Commons category Шаблон:Reflist
External links
- Английская Википедия
- Страницы с неработающими файловыми ссылками
- 1913 establishments in New Jersey
- American cola brands
- Cuisine of New Jersey
- Food and drink introduced in 1913
- Riverside Township, New Jersey
- Страницы, где используется шаблон "Навигационная таблица/Телепорт"
- Страницы с телепортом
- Википедия
- Статья из Википедии
- Статья из Английской Википедии
