Английская Википедия:Capri-Sun
Шаблон:Short description Шаблон:Other uses Шаблон:Good article Шаблон:Use dmy dates Шаблон:Use American English Шаблон:Infobox Beverage Capri-Sun (Шаблон:IPAc-en, Шаблон:IPAc-en) is a brand of juice concentrate drinks based in Germany and Switzerland. Invented by Rudolf Wild, it was introduced in West Germany in 1969 by his company as Capri-Sonne (a name retired in favor of the English name in 2017). It is now sold in over 100 countries, with licensees including Kraft Foods in the United States (as Capri Sun)Шаблон:Efn and Шаблон:Update after. It is one of the most popular juice brands in the world; Шаблон:As of, roughly 6 billion pouches are sold per year globally.
Since its launch, Capri-Sun has been packaged in laminated foil vacuum Doy-N-Pack pouches, with which the brand has become strongly associated. In the United States, these pouches predated the advent of Tetra Pak, in an era when fruit juice was usually sold in large containers. The pouch design has stayed largely the same, but changes in some markets have included transparent bottoms and paper straws, while other container types have been introduced for some products. Capri-Sun is available in varying ranges of flavors in different countries, targeting different national flavor profiles. Globally, its best-known flavor is Orange.
Capri-Sun's main products are high in sugar content, although lower than many competitors. Characterizations of the juice drinks as "all-natural" have led to conflict in several countries between consumer advocates who highlight the high sugar content and low juice percentage, and Capri-Sun and its licensees, who have generally maintained that the term correctly describes the ingredients. Disputes over sugar content and "all-natural" status have led to two lawsuits in the United States and the removal of the brand's main line from Tesco shelves in the United Kingdom.
In France, Capri-Sun has figured prominently in rap songs and has been noted as a drink of choice in poor areas. Capri-Sun is often marketed to children, which has earned it a negative award from Foodwatch. In the United States, Kraft and its former parent company, the tobacco conglomerate Philip Morris Cos. (Шаблон:As of Altria), have successfully marketed Capri Sun using strategies developed for selling cigarettes to children.[1] American parents often misidentify Capri Sun as healthy, and it is one of the most favorably rated brands among Generation Z Americans.
Brand history
Origins and global overview
Rudolf Wild founded Rudolf Wild & Co. (better known as Wild) in Heidelberg, Germany, in 1931. After World War II, Rudolf Wild created Libella,Шаблон:Sfn which according to Ruldof's son Hans-Peter Wild was Germany's first branded beverage with a fruit juice base.[2] Libella was successful and Wild pursued several other ventures, including Capri-Sonne,[3] which was developed in the 1960s.Шаблон:Sfn Restrictions on color additives at the time in West Germany led to less visually appealing soft drinks, incentivizing opaque packaging.Шаблон:Sfn Rudolf Wild & Co. engaged with Thimonnier, a French company that primarily manufactured sewing machines, for rights to use their pouch design and pouch-making machines, both of which were patented.Шаблон:Sfnm According to Hans-Peter, Rudolf Wild & Co. did not obtain exclusive rights to Thimonnier's patents, but instead bought all of their machines for making the pouches.Шаблон:Sfn After initial issues with spoilage and stains were resolved,Шаблон:Sfn the product debuted in West Germany in 1969.Шаблон:Sfn The name references the Italian island of Capri, a fashionable yet affordable vacation destination for Germans of the 1960s.Шаблон:Sfnm
At the initiative of Hans-Peter Wild, champion boxer Muhammad Ali began promoting the brand in 1978; it was his first endorsement deal. SiSi-Werke, the Wild subsidiary responsible for Capri-Sonne, said that the deal included one crate of the product a week for four years. The endorsement—in which Ali said Capri-Sonne was, like him, "the greatest of all time"—led to a significant increase in sales.Шаблон:Sfnm By 1982, Capri-Sun was sold in 23 countries, in 19 of which it was the most popular fruit juice.Шаблон:Sfn Availability rose to 52 countries by 1991.Шаблон:Sfn
Capri Sun GmbH (renamed from SiSi-Werke in 2018) is organized and headquartered in Germany and is a subsidiary of Swiss companies Capri Sun AG and Capri Sun Group Holding AGШаблон:Efn and of German company Wild.Шаблон:Sfnm When Rudolf Wild & Co. went public in 2009, Hans-Peter Wild excluded Capri Sun AG from the offering to avoid losing control of it.[4] Wild licenses the brand to different companies, which Шаблон:As of bottle Capri-Sun in 18 countries; Wild subsidiary INDAG supplies the various bottling plants.Шаблон:Sfn Another subsidiary, Pouch Partners, which has served as Capri-Sun's pouch supplier,Шаблон:Sfnm was sold to CCL Industries in 2023 and rebranded as CCL Specialty Pouches.Шаблон:Sfn
In 2009, Capri-Sun's global sales of 1.106 billion liters of absolute volume (243 million imp gal; 292 million U.S. gal) ranked third in the world among fruit juice brands, after Tropicana and Minute Maid.[5] That year, Americans and Germans drink around 6 Capri-Sun pouches per year, while the French island of Réunion—a major Capri-Sun exporter where the juice sells for the same price as waterШаблон:Sfn—had the highest per capita consumption at 9.6.Шаблон:Sfn Шаблон:As of, Capri-Sun sells an estimated 6 billion pouches per year globally.Шаблон:Sfn Шаблон:As of, Forbes reports sales in more than 100 countries, netting roughly $500 million per year.Шаблон:Sfn
Europe
After initial poor sales under RHM Foods, Coca-Cola Schweppes Beverages took over production of Capri-Sun in the United Kingdom in 1994.Шаблон:Sfnm Coca-Cola Enterprises, which bought Coca-Cola Schweppes in 1997,Шаблон:Sfn began marketing the drink in France in 2007.Шаблон:Sfn As the number of children in Germany aged six to twelve decreased, SiSi-Werke developed a resealable spouted pouch aimed toward older demographics, which debuted in Germany and the United Kingdom by 2009.Шаблон:Sfnm By 2014, Coca-Cola Europacific Partners (CCEP) had succeeded Coca-Cola Enterprises and was marketing Capri-Sun in France, Ireland, the Netherlands, and the United Kingdom.Шаблон:Sfn In Ukraine, Шаблон:As of Capri-Sun is licensed to Шаблон:Ill.Шаблон:Sfnm In France, 213 million pouches were sold in 2016, a 24% increase from the previous year.Шаблон:Sfn Sales increased another 20% the next year, to 250 million.Шаблон:Sfn
In February 2017, SiSi-Werke announced that it would be renaming Capri-Sonne to Capri-Sun in Germany, the last country to retain the original name. The brand faced some criticism for the change, some of it lighthearted in tone; they did not rule out reintroducing the name at a later date.Шаблон:Sfn Starting in 2018, Capri Sun Group began assuming direct control of more of its distribution, starting with Switzerland, Austria, the Middle East, China, and Poland, and in 2023 ending its agreement with CCEP. As a result, in March 2024, Capri Sun Group Шаблон:Update after operations in Belgium, France, Luxembourg, the Netherlands, Portugal, Spain, Sweden, and the United Kingdom. The company has cited a desire to be more "agile and responsive". It Шаблон:Update after hired an additional 70 employees for the CCEP transition.Шаблон:Sfn
North America
1979–1991: Shasta Beverages
In 1979, Shasta Beverages (then a part of Consolidated Foods) began to license the drink from Wild in the United States under the name Capri Sun.Шаблон:Sfnm After promising test runs in Buffalo, New York, and Atlanta, Georgia,[6] Shasta began a rolling expansion, starting with the Midwestern and Southeastern United States in 1980 and 1981.Шаблон:Sfn
When Shasta introduced the product in the United States, its single-serving packaging was unusual in contrast with the Шаблон:Convert cans that dominated the fruit juice market. Despite initial issues on rollout, the packaging carried the advantage of being light, durable, blunt, long-lasting, freezable, and insular. The patented design, trademarked under the name Doy-N-Pack and exclusively licensed by Shasta from Wild, soon faced a competitor in aseptic "brick packaging" like Tetra Pak. Both proved popular in stores, and Doy-N-Pack would usher in the use of pouches for single-serving food and beverage containers in the United States.[7]
Shasta intended the product for children around ages 7 to 12, with its marketing director for new products telling a journalist, "Adults have a mental block about putting the straw in—they try to be careful and it just doesn't work."[8] Instead of general advertising, Shasta's marketing placed image spots in kids' magazines such as DuckTales and Sports Illustrated for Kids, building brand loyalty based on promotional offers, word of mouth, and child-oriented package design.Шаблон:Sfn Early marketing emphasized the product as all-natural, a designation that was met with some criticism.[9] By 1982, it had a 10% market share in the markets where it was available, with aims of a 15–20% share against competitors Hi-C and Hawaiian Punch,Шаблон:Sfn which were about half its price.Шаблон:Sfn Most of Capri Sun's early market share gains came at the expense of small brands.Шаблон:Sfn
In 1983, the Capri Sun brand brought Shasta $28 million in sales.Шаблон:Sfn In 1985, Sara Lee (the former Consolidated Foods) sold Shasta to National Beverage.Шаблон:Sfn Capri Sun Inc.,Шаблон:Efn a dedicated subsidary, was established to market Capri Sun in the 1980s, headquartered in San Mateo, California, with factories in nearby Fresno and in Granite City, Illinois.Шаблон:Sfnm
1991–present: Kraft Foods
On 19 December 1991, Kraft General FoodsШаблон:Efn announced a buyout of Capri Sun Inc.Шаблон:Efn for $155 million ($Шаблон:Inflation million in Шаблон:Inflation/year), making it part of General Foods USA. Kraft's acquisition of Capri Sun was expected to strengthen the former's share in the juices and drinks market, and to provide increased marketing power for Capri Sun.[10] Kraft's acquisition of Capri Sun Inc. included marketing rights of Capri Sun in Canada,Шаблон:Efn Mexico,Шаблон:Efn and the U.S. territory of Puerto Rico.Шаблон:Sfn Шаблон:As of, Kraft licenses the Capri Sun brand in the United States, Canada, and Puerto Rico.Шаблон:Sfn
Kraft's parent company, Philip Morris Cos. (later renamed Altria),Шаблон:Sfn had accrued a significant amount of experience selling cigarettes to young people. However, they had been barred from marketing cigarettes to children; to circumvent this barrier, they acquired sugary drink brands, including Capri Sun, Kool-Aid, and Tang. Capri Sun was now being pushed to children between the ages of 6 and 14, a significant shift in the product's marketing strategy.[1]Шаблон:Sfnm Their marketing campaign emphasized flashy colors and beach scenes, evoking a bright and fun-seeming "California cool"; later, they would switch to a sporty theme. In 1994, Philip Morris added Capri Sun to Lunchables, prepackaged lunch sets for schoolchildren.Шаблон:Sfn By 2006, marketing techniques had gone online as well, including a website where children under the age of 13 could submit photos for a chance to win a vacation for their familiesШаблон:Sfn or send Capri Sun–themed greeting cards.Шаблон:Sfn These techniques were extremely successful: sales of Capri Sun went from around $100 million in 1991Шаблон:Sfn to over $230 million in 1996, with the volume increasing by 26% annually; this rise was also attributed to improvements in manufacturing efficiency.Шаблон:Sfn In 2008, Capri Sun went from projecting a 5% drop in sales to a 17% increase because of a "Respect the Pouch" campaign aimed at kids between the ages of six and twelve.Шаблон:Sfn A 2019 review in The BMJ found that the marketing techniques introduced by Philip Morris were still in use, even after Kraft became independent of the company in 2007.Шаблон:Sfn
In the 2020s, Capri Sun has been noted for its marketing to parents. In 2020, Kraft used the Granite City plant to manufacture pouches of filtered water labelled "we're sorry it's not juice", donating 5 million to schools in the Granite City area and Chicagoland.Шаблон:Sfnm The accompanying ad campaign, according to Ad Age, was targeted towards parents in the area who were concerned about COVID-19 pandemic safety restrictions shutting down water fountains.Шаблон:Sfn In 2022, the company released an advertisement more directly targeted at parents, starring a character modeled after the male leads of romance novels designed to disinterest children, before changing tack to pitch Capri Sun.Шаблон:Sfn This was not their first foray into marketing to parents: under Philip Morris Cos., Capri Sun slightly changed the formula to include juice concentrate, which allowed them to include "Natural fruit drink. No artificial flavors." on the packaging.Шаблон:Sfn
Africa and Asia
In 1980, Capri-Sun established a factory in Nigeria.Шаблон:Sfn Шаблон:As of the brand is licensed there by Chi Limited, a Coca-Cola Company subsidiary.Шаблон:Sfnm A second African factory was established in Viana, Angola, in 2013.Шаблон:Sfn In 2012, SDU Beverages of India entered into an agreement to produce Capri-Sun there, with distribution rights in Bangladesh, the Maldives, Nepal, and Sri Lanka as well. SDU has produced pouches from a factory in Hyderabad since 2014.Шаблон:Sfn In L'Étang-Salé on Réunion, a French island in the Indian Ocean, Grand Sud Productions has operated a factory since 2004, which distributes also to Madagascar, Mauritius, Mayotte, and Tahiti. By 2016 the factory was producing more pouches than either Angola or India.Шаблон:Sfn
Capri-Sun products first became available in China in 2005, but did not spread beyond the Beijing area until 2015, when Reignwood Group partnered with Capri-Sun to expand nationwide. Their factory in the Beijing Yanqi Economic Development Area has a capacity of 650 million pouches per year.Шаблон:Sfnm According to China Daily, Capri-Sun sold 80 million pouches in China in 2015.Шаблон:Sfn Agthia Group began producing Capri-Sun in the United Arab Emirates in 2009, selling also to the rest of the Gulf Cooperation Council, excluding Saudi Arabia.Шаблон:Sfnm They discontinued the brand in 2020.Шаблон:Sfn
Products
Contents
A Capri-Sun executive told China Daily in 2016 that they produce 27 flavors worldwide.Шаблон:Sfn The best-known flavor globally is Orange.Шаблон:Sfn In the United States, an initial roster of Apple, Fruit Punch,Шаблон:Refn Lemonade, and OrangeШаблон:Sfn has expanded to include Mountain Cooler,Шаблон:Refn Pacific Cooler,Шаблон:Refn Strawberry Kiwi, Tropical Punch,Шаблон:Refn and Wild Cherry.Шаблон:Sfnm Options vary by country: In France Шаблон:As of, for instance, the only flavors in the main line are Classic (orange) and Red MultifruitШаблон:Refn and Yellow MultifruitШаблон:Refn organic ("Шаблон:Lang") flavors;Шаблон:Sfnm Orange, Tropical, Blackcurrant, and Cherry are sold in the United Kingdom Шаблон:As of;Шаблон:Sfn and Шаблон:As of the Chinese market has Orange, White Grape, Pear, and Peach Apple.Шаблон:Sfn Flavor profile varies as well: German fruit flavors are riper than French ones. Flavors in China, Mexico, and the United Arab Emirates are sweeter than those used in Europe, which Capri-Sun says is to cater to local tastes; likewise, Hungarian cherry flavors are more sour than elsewhere.Шаблон:Sfnm
Flavor notes Шаблон:Reflist
In addition to the main line of juice-concentrate-based beverages,[11] American Capri Sun products have included a 100% juice variant;Шаблон:Sfn and Roarin' Waters, a line of flavored waters.Шаблон:Sfnm The United Kingdom has its own flavored water line, Fruity Water (sold in Mango Passionfruit and Blackcurrant).Шаблон:Sfn A "No Added Sugar" version debuted in 2015,Шаблон:Sfn in 2020 becoming "No Added Sugar Nothing Artificial" through use of Stevia as a sweetener;Шаблон:Sfn in 2023, Capri-Sun began replacing it with "Zero Added Sugar", which contains sucralose.Шаблон:Sfn Fruit Crush, another no-added-sugar line, is sold in France in Apple Strawberry and Tropical flavors.Шаблон:Sfnm Capri-Sun squash (concentrated syrup) is sold in the United KingdomШаблон:Sfn and Germany.Шаблон:Sfn
At the same time that Philip Morris Cos. and Kraft marketed Capri Sun to children, child obesity rates in the United States began rising, a phenomenon attributed in part to the rise in sugary drinks consumption across the boardШаблон:Sfn–including food industry advertising, which has been linked to a rise in obesity in both children and adults.Шаблон:Sfn A 2009 comparison of various flavored drinks published by the Harvard T.H. Chan School of Public Health classified Capri Sun Strawberry Kiwi, along with all of the other surveyed fruit punch and fruit juice drinks, in the least healthy tier. Drinks in this tier, which had a classification requirement of more than 12 grams (2.9 teaspoons) of sugar per 12 ounces (.35L), were recommended for consumption only "sparingly and infrequently". At 34 grams (8.1 tsp) of sugar, the drink's sugar content was the lowest in the category. Capri Sun Lemon Lime, a sports drink with 20 grams (4.8 tsp) of sugar per 12 ounces, was also placed in the red tier.Шаблон:Sfnm In 2022, Capri Sun lowered its sugar content from 14 grams to 8 by adding monk fruit concentrate to the ingredient list;Шаблон:Sfn the same year, CCEP changed the composition of some its Capri-Sun flavors to be compliant with the United Kingdom's new rules on HFSS food.Шаблон:Sfn
In January 2007, a Florida woman, backed by the Center for Science in the Public Interest, sued Kraft for deceptive packaging, alleging that its usage of high-fructose corn syrup (HFCS) made its claimed "all-natural" status inaccurate. Kraft announced a day later that they would cease labeling Capri Sun that way as part of a planned reformulation and repackaging, replacing the words with "no artificial colors, flavors, or preservatives".Шаблон:Sfnm In 2015, British retailer Tesco announced that it would stop selling Capri-Sun pouches with added sugar, as part of an initiative that also affected competitors Ribena and Rubicon; The Guardian characterized the move as an unprecedented action against branded sugary drink suppliers.Шаблон:Sfn The same year in the United States, facing declining sales, Kraft switched the main Capri Sun line from HFCS to sugar and switched the Roarin' Waters flavored water brand from HFCS and sucralose to sugar and Stevia.Шаблон:Sfn In January 2023, a class action was filed in the United States, disputing the 2007 tagline in light of Capri Sun apple juice's use of citric acid.Шаблон:Sfn
Packaging
Capri-Sun drinks are canned in laminate vacuum pouches,Шаблон:Sfn usually Шаблон:Convert in volume.[12] The distinctive Doy-N-Pack pouches were developed by Rudolf Wild & Co. in collaboration with Thimonnier, a French company that primarily manufactured sewing machines.Шаблон:Sfnm The pouches have become a key part of Capri-Sun's brand identity,[13] and their advent in the United States, where Tetra Pak brick packaging had yet to debut, played a major role in popularizing stand-up pouches.[7] In the United States, the pouches, sold in packs of 10,Шаблон:Sfnm were initially double the price of their 46-fluid-ounce (1.4 L) competitors, but over time stand-up pouches have become cheaper than alternatives.Шаблон:Sfn
SiSi-Werke attempted to secure trademarks for eight of its pouch designs in the European Union (although not the original pouch shape), in the context of fruit drinks and fruit juices. The European Court of Justice, which has consistently rejected trademarks based on product shape, turned the request down in 2006.Шаблон:Sfn Capri Sun GmbH has filed a number of lawsuits in the United States to defend its trademark on the pouch design, securing a $650,000 licensing fee from Faribault Foods in one case. In 2017, Capri Sun GmbH sued American Beverage, claiming that the company's use of pouches to market SunnyD and 23 other brands constituted trademark infringement. In April 2022, U.S. District Judge Paul A. Engelmayer found conflicting evidence for Capri Sun GmbH's claim that the pouch design was regularly associated with Capri Sun by consumers.[14] The parties reached a settlement-in-principle in October 2023 on the eve of the trial.Шаблон:Sfn
After a series of instances in which mold was found in its pouches, Kraft in 2014 introduced clear bottoms, both to assuage concerns about mold and emphasize the lack of artificial colors, which internal research showed most consumers were unaware of.Шаблон:Sfn Occasional mold reports have continued,Шаблон:Sfnm including in a viral 2021 TikTok in which a father shows the mold through a pouch's clear bottom.Шаблон:Sfn Kraft stresses that the mold is naturally occurring, and may arise due to small punctures.Шаблон:Sfn Kraft permanently reverted to foil bottoms 2022, citing supply chain issues.Шаблон:Sfn The same year, Kraft recalled over 5,000 Wild Cherry pouches after it was discovered that some were contaminated with cleaning supplies.Шаблон:Sfnm
The packaging of Capri-Sun has been the subject of scrutiny. In Germany, Capri-Sun purchases a recycling guarantee from the aluminum industry (which does the recycling), getting a "Green Dot" on every pouch and box of pouches.Шаблон:Sfn In 2015, U.S. environmental activist groups started a campaign to make Kraft rethink its packaging of Capri Sun, claiming that the packages are not easily recycled, resulting in 1.4 billion pouches littered annually. Capri Sun pouch recycling is done by a company callled TerraCycle, founded in 2001, but according to the environmental groups, only 2% of pouches are recycled this way.Шаблон:Sfnm
Capri-Sun introduced paper straws to its pouches in the United Kingdom in 2021, a move it said was environmentally friendly. Some consumers complained about the straw's inability to pierce the pouch in opening the drink, as well as the still-existing plastic wrapping on the straw, which Capri-Sun said was required under British law.Шаблон:Sfn
In addition to the well-known Doy-N-Pak pouch, Capri-Sun comes in other packaging in various markets, including a resealable Шаблон:Convert pouch with spout and safety cap.Шаблон:Sfnm The squash lines are sold in one-liter plastic bottles.Шаблон:Sfn
Reception and impact
A 2022 review of fruit punch drinks in the Marin Independent Journal gave Capri Sun All Natural Fruit Punch two of four stars, noting its lower sugar content compared to other listed sugary drinks but criticizing its taste as "watery" and non-evocative of the fruits depicted on the label.Шаблон:Sfn Marnie Shure of The Takeout, reviewing Capri Sun fruit punch after the addition of monk fruit, wrote that the sweetness had now become the primary flavor, rather than notes of actual fruit as before, and assessed a perhaps 5% increase in tartness, but complimented the lack of aftertaste she associated with most sweeteners.Шаблон:Sfn Chad Eschman of Vinepair reviewed Capri Sun flavors as they relate to creating mixers; reviews included positively rating the combination of gin and Pacific Cooler as tasting like a large white gummy bear and negatively rating the combination of tequila and Tropical Cooler as "we've made a huge mistake".Шаблон:Sfn
A 2017 review of "your kids' lunch box favorites" by Brooke Jackson-Glidden and Cooper Green in the Statesman Journal noted the Capri Sun Strawberry Kiwi's 13 grams of sugar, praising its moderately sweet taste and small size. Green commented that it was "definitely not the best flavor of Capri Sun."Шаблон:Sfn The Daily Meal in 2021 (prior to the monk fruit change) faulted the 13 grams in Fruit Punch and 20 grams of fruit sugar in 100% Juice Fruit Punch, calling it a "red flag" and ranking Fruit Punch among the unhealthiest juice boxes. The publication further criticized the lack of Vitamin C in either.Шаблон:Sfn
Roarin' Waters faced early criticism for its sugariness and lack of juice.Шаблон:Sfnm Gannett News Service's Kim Painter characterized it as "a reduced-calorie fruit drink, apparently made for children who expect all drinks, even water, to be sweet",Шаблон:Sfn while James Lileks of the Minneapolis Star Tribune wrote that his daughter thought it tasted like Easy Mac.Шаблон:Sfn The Daily Meal also ranked Roarin' Waters (all flavors) on its list of unhealthiest juice boxes, citing its lack of juice and 8 grams of sugar. They granted that it may be an option for children who do not drink enough water and concluded, "It's not bad for you per se, but you may be better off diluting real juice with water."Шаблон:Sfn
In media
Шаблон:Quote box A number of French rap artists, including Jul and Timal, have referenced Capri Sun in their songs. Rappers BoyBandit and Edinho have both written songs called "CAPRI-SUN".Шаблон:Sfn Nicolas Santolaria of Le Monde described Capri-Sun as "the new ostentatious elixir of French rappers and gangsters".[15] Humorist Alexandre Majirus connected the trend to a broader phenomenon of 1990s nostalgia in rap.Шаблон:Sfn A Coca-Cola France representative told Slate.fr that they were not working with the rappers and neither supported nor opposed the trend.[16] Naps's "Шаблон:Lang" (2017) originally had a line associating Capri-Sun with drug use, which the brand had removed.[17]
Шаблон:As of, the Guinness World Record for the fastest time to drink a Capri-Sun is held by Fayis Nazer of India, at 8.02 seconds.Шаблон:Sfn When the record was created, Guinness established a benchmark time at 18 seconds, but no one officially attempted to take the title until 2021, when Declan Evans of England completed the task in 16.65 seconds.Шаблон:Sfn The record has changed hands multiple times; Guinness says it has received over 100 applications for the title since the video of Ortolf's attempt went viral.Шаблон:Sfn
Public perception
Parents who respond to surveys tend to overrate the health value of Capri Sun and underestimate its harmful additives. A 2015 study in Public Health Nutrition on American parents' attitudes towards sugary drinks found that 36% of surveyed parents with children between the ages of 2 and 17 rated Capri Sun as "somewhat" or "very healthy", with 48% saying that they gave the drink to their children in that age. Black and Hispanic parents were significantly more likely to rate Capri Sun as healthy than white parents, and the rating was higher than sugary fruit drinks as a category, which only 30% of parents gave the same rating. Regarding Roarin' Waters, 39% rated the same, but only 16% said that they give their children the drink. Hispanic parents were significantly more likely than white parents to rate the product as healthy, although black parents were not. Roarin' Waters was one of a few products to be rated as less healthy than its category overall; 48% rated flavored water drinks as healthy. The study concluded that those parents may have selected Capri Sun Roarin' Waters because they consider it a healthier option.Шаблон:Sfn A survey published in Pediatric Obesity found that most parents with young children correctly guessed that the Fruit Punch and Roarin' Waters flavors had added sugar, but a majority did not accurately guess that Roarin' Waters contained non-nutritive sweeteners. Only 3.1% of respondents who looked at the front packaging of Roarin' Waters correctly assessed that it contained no juice, and that number increased to a slight majority for those who viewed an information panel about the drink.Шаблон:Sfn
A 2013 online poll from Foodwatch, a European consumer protection group, resulted in Capri-Sun receiving a "Golden Windbag" award for perceived deceptive advertising to children. Capri-Sun denied that its advertising was targeted towards children.Шаблон:Sfn
In 2015, author Josephine Lébard noted Capri-Sun's popularity, along with that of SunnyD, in Clichy-sous-Bois, a banlieue near ParisШаблон:Sfn—indicative of the drink's broad popularity in poorer areas in France.[18] A representative of Coca-Cola France told Slate.fr in 2018 that 87% of families with children under 15 recognized the Capri-Sun brand.Шаблон:Sfn A report from the Rudd Center for Food Policy and Health found that the average black child in the United States between the ages of 6 and 11 viewed an ad for Capri-Sun 21 times in 2018; for a white child in the same age group, that number was 11.Шаблон:Sfn
A 2022 Morning Consult survey of American Generation Z adults ranked Capri Sun in 17th place out of over 4,000 on a list of their most favored brands, with 77% rating the brand favorably.Шаблон:Sfn Capri Sun was also one of the brands with the largest differential between Gen Z and older peers; the brand's favorability rating with Gen Z was 16 percentage points higher than the U.S. adult population at large, 19th highest in the brands surveyed, and 7 percentage points higher than the Millennial respondents, for 16th place.Шаблон:Sfn
Notes
References
Citations
Sources
Academic sources
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News coverage
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Шаблон:Kraft Foods Group Шаблон:The Coca-Cola Company
- ↑ 1,0 1,1 Шаблон:Harvnb. See also summaries Шаблон:Harvnb ("tobacco executives, barred from targeting children for cigarette sales, focused their marketing prowess on young people to sell sugary beverages in ways that had not been done before") and Шаблон:Harvnb (Шаблон:" '[T]he Kool-Aid kid program was modeled after a tobacco marketing strategy designed to build allegiance with smokers'[, said Nguyen] ... The tobacco company also purchased Capri Sun and Tang, and used similar child-centric marketing strategies to push sales").
- ↑ Шаблон:Harvnb. Шаблон:Lang-de
- ↑ Шаблон:Harvnb. "With Libella's success, Wild moved on to bigger enterprises: ... [H]e created Шаблон:Sic". Regarding name, see Шаблон:Harvnb.
- ↑ Шаблон:Harvnb, quoting Wild. "Putting Wild on the stock exchange with Capri-Sonne as part of it makes no sense. Then it could happen that Capri-Sonne would be bought out of the stock exchange package. I don't want that." Шаблон:Lang-de
- ↑ Шаблон:Harvnb. Tropicana sold 1.95 billion gallons to Minute Maid's 1.45 billion.
- ↑ Шаблон:Harvnb; Шаблон:Harvnb; Шаблон:Harvnb (regarding Rochester, near Buffalo). Additionally, Шаблон:Harvnb and Шаблон:Harvnb mention trials in St. Louis, Missouri, and in several cities in Ohio, respectively.
- ↑ 7,0 7,1 Шаблон:Harvnb. Шаблон:Harvnb. "[T]his single serve bottom gusseted standup pouch with its attached overwrapped straw would re-invent the way we and a generation of children thought about and accepted pouch packaged products in our everyday lives ... As mentioned, this single product market success, more than any other, pushed the market forward".
- ↑ As quoted in Шаблон:Harvnb, regarding children ages 8 to 12. See also Шаблон:Harvnb, quoting the same person: "We think our largest market segment is children between 7 and 11 years old."
- ↑ Variously:
- Шаблон:Harvnb, quoting a review panelist. "I also resent them using the word 'natural' on the label. It uses 12% fruit juice, the same as many Hi-C-like drinks".
- Шаблон:Harvnb. "Capri Sun's marketing campaign emphasizes a 'natural fruit drink' with 'no preservatives' and 'nothing artificial'. But it's only 10% fruit juice, just like Hi-C and Hawaiian Punch."
- Шаблон:Harvnb. "Capri Sun, a 'natural fruit drink' with 'no artificial ingredients' ... also lists 'grape skin extract' as one of the ingredients in its raspberry apple beverage."
- ↑ Шаблон:Harvnb; Шаблон:Harvnb; Шаблон:Harvnb; Шаблон:Harvnb; Шаблон:Harvnb. (Шаблон:Harvnb, and Шаблон:Harvnb incorrectly characterize the deal as a mere transfer of rights.)
- ↑ Шаблон:Harvnb "Do you use real fruit juice for Capri-Sun? / Yes, we use real fruit juice from concentrate."
- ↑ Variously:
- Шаблон:Harvnb, quoting a Capri-Sun spokesperson. "We will first start with our classic 200 ml straw pouch."
- Шаблон:Harvnb. "The Mango Passionfruit variant, available now, comes in Capri-Sun's 330 ml format ... as the brand rolls out a 'modern, vibrant' new look for that pack size, to differentiate it from the 200 ml."
- ↑ Variously:
- Шаблон:Harvnb. "Capri Sun's unusual Doy-N-Pack packaging was unique in 1979 ... Doy-N-Pack's eye-catching, flashy graphics".
- Шаблон:Harvnb. "What's the big deal about adding one more fruit drink to a market already overflowing with 'natural fruit flavors'? / With Capri Sun, It's the packaging: unique foil pouches with straws, sharpened at one end, to provide access to the contents."
- Шаблон:Harvnb. "Capri Sun's trademark on its signature juice pouch".
- ↑ Шаблон:Harvnb, citing Шаблон:Harvnb.
- ↑ Шаблон:Harvnb. Шаблон:Lang-fr
- ↑ Шаблон:Harvnb. Шаблон:Lang-fr
- ↑ Шаблон:Harvnb. Laemmel does not specify whether the removal was at the request of CCEP or Wild.
- ↑ Шаблон:Harvnb. "It's an open secret according to a former member of Coca-Cola's sales department: Sales of Capri-Sun are exploding in poor areas; elsewhere, they sometimes come up empty." Шаблон:Lang-fr
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