Английская Википедия:CiaoWeb
Шаблон:Infobox website CiaoWeb was an Italian web portal started up by the FIAT Group with an initial investment of 200 billion Italian Lira (100 million Euro).[1] The project for the development of the portal had been assigned to a group of companies under the control of Ernst & Young and under the responsibility of Alessandro Gadotti, at the time Partner in Ernst & Young.[2] Paolo Ceretti from IFIL then took the responsibility as CEO, and Nino Olivotto took the position of CTO.
History
The original project was a mix of editorial content and e-commerce based on the potential synergies between the companies of the FIAT Group (La Stampa, Alpitour, Ferrari, etc.).[3]
In 2000, CiaoWeb became the sponsor of the football team Juventus.[4]
CiaoWeb did not survive the new economy crisis in 2001,[5] and was sold to Hachette Rusconi Interactif (HRI),[6][7] later on sold to Hearst.
References
Шаблон:Italy-media-stub
Шаблон:Web-portal-stub
- ↑ Fiat e Ifil, un'alleanza in "rete", Corriere della Sera, 17 dicembre 1999
- ↑ Nuovi Casi di Marketing, Giappichelli, 2000
- ↑ Шаблон:Cite web
- ↑ Ciaoweb e Lotto saranno gli sponsor tecnici della Juventus per tre anni, L'Unione Sarda, 7 luglio 2000Шаблон:Dead link
- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite web
