Английская Википедия:Cision Media Contacts Database

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Версия от 05:29, 19 февраля 2024; EducationBot (обсуждение | вклад) (Новая страница: «{{Английская Википедия/Панель перехода}} The '''Cision Media Contacts Database''' (formerly known as '''Bacon's Media Directories)''' gathers information on media contacts and outlets (currently over 1.6 million, updating daily). Though a commercial resource, it has often been exploited for academic research applications. The database is useful for marketing and public rela...»)
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The Cision Media Contacts Database (formerly known as Bacon's Media Directories) gathers information on media contacts and outlets (currently over 1.6 million, updating daily). Though a commercial resource, it has often been exploited for academic research applications.

The database is useful for marketing and public relations work.[1] It has also been recommended for use in academic research and has indeed been leveraged as a key data source in peer-reviewed studies.[2][3][4][5][6] As summarized by professor Philip M. Napoli, these directories are "widely regarded as the best-available commercial database for identifying media outlets and media workers in the United States," especially as "[t]he scale and scope of the data contained within Cision far exceed what can generally be gathered by academic researchers...".[7] However, some scholars critique the use of Cision in such research because its method of gathering data "sweep[s] up problematic actors," such as bots, when aggregating data on media contacts.[8]

See also

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