Английская Википедия:Council for Research Excellence
Шаблон:Short description Шаблон:Cleanup The Council for Research Excellence (CRE) was an independent research group created in 2005 and funded by Nielsen,[1] with a mandate to advance the knowledge and practice of audience measurement methodology. It was shut down in 2017.[2]
The CRE identified specific methodological research projects, selected research providers and reported the findings to Nielsen's client base. The organization had numerous working committees including: Big Data, Digital Research, Education, Local Measurement, Media Consumption & Engagement, Return Path Measurement, ROI, Sample Quality and Social Media. CRE was headquartered in New York City.
The CRE was composed of senior-level industry researchers representing advertisers, broadcast networks, basic cable networks, broadcast syndication companies, local television stations and industry trade associations. CRE members represented a broad cross-section of companies such as NBC Universal, Univision, CBS Corporation, Turner Broadcasting System, Inc., Radio Advertising Bureau, and National Association of Broadcasters.[3]
The CRE conducted studies to examine different types of video usage in natural settings and to improve measurement quality,[4] such as Big Data Primer, [5] Acceleration Ethnography Study, [6] Talking Social TV, [7] cross-cultural research using qualitative techniques, [8] and CRE guide for validating new and modeled audience data.[9]
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External links
- Английская Википедия
- Research organizations in the United States
- 2005 establishments in New York (state)
- Research institutes established in 2005
- Organizations based in New York City
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