Английская Википедия:Hello Molly
Шаблон:Short description Шаблон:Orphan
Шаблон:Use dmy dates Шаблон:Use Australian English Шаблон:Infobox company Hello Molly is an Australian women's clothing retailer that sells online. The company has headquarters in Sydney, Australia and offices in Los Angeles and Beijing.[1]
History
Hello Molly was co-founded in 2012 by Ena Hadziselimovic when she was a university student along with her business partner who chooses to remain anonymous. Catching the attention of young female shoppers, in their first financial year they sold $510,100, and growing to 5.3 million in 2014.[2] The site drops over 100 new clothing releases every week, in attempts to reach a myriad of different styles and identities.
In July 2018 the company launched a new experimental marketing campaign. At 3 Sydney, Australia universities the company created stands where students could spin a wheel as a chance to win various prizes.[3]
Hello Molly released its first swimwear line for the 2018/2019 season in November 2018 to expand the brand from its current 'party wear'.[4]
In popular culture
Hello Molly released its first TV commercial in May, 2018 during the show Love Island.[5]
The brand has received publicity via several models, Emily Ratajkowski was seen wearing a Hello Molly dress in New York City and Jasmine Tookes was pictured wearing a Hello Molly dress on her Instagram.[6][7] Actress Jenna Dewan was also spotted running errands in a Hello Molly dress.[8]
Hello Molly was mentioned in a feature dubbed 'online shopping night cheat sheet' along with other retailers in Vogue Australia in April 2018.[9] Similarly in June 2018 a Hello Molly jumpsuit was featured in a Glamour (magazine) article about wedding-guest attire.[10][11]
References