Английская Википедия:Heritage marketing
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Heritage marketing is a form of marketing that uses a medium that leverages the heritage of nations, companies and sports clubs.[1][2] The concept and objects of cultural heritage, among UNESCO's World Heritage Sites, are defined as anything from physical objects themselves to their associated.
Examples
- Museums, such as BMW Museum
- Heritage edition goods, including Coca-Cola[3]
- Anniversary goods such as foundation 100th anniversary jersey or throwback jersey
References
