Английская Википедия:Balaji Wafers
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Balaji Wafers is one of the largest snack food manufacturer and distributor in India. Founded in 1974, it produces and distributes a variety of potato chips and other grain-based snack foods.
History
The company is owned by Chandubhai Virani who was born into a family of farmers in Gujarat. At age 15, Chandubhai and his brothers Bhikhubhai and Meghjibhai migrated to Dhundhoraji, a small village in Kalavad Taluka, Jamnagar district of Gujarat.[1] [2] Their father Popatbhai Virani was a farmer, who sold ancestral agricultural land and gave the brothers Шаблон:INRConvert to venture into business.[2]
The Viranis invested in farm equipment but could not succeed and lost the money. The brothers then started a wafer business from a canteen of Astron Cinema in Rajkot in 1974.[3] Until 1989, the wafers were produced at the Viranis' house and distributed in and around Rajkot city.
In 1989, as the business grew, the brothers set up their potato wafer facility near Rajkot city at Aji GIDC (Industrial Zone, Rajkot). Balaji Wafers Private Limited was established in 1992 with four facilities spread across the nation.[2] Balaji Wafers then set up a fully automatic plant near Metoda G.I.D.C. which is in the area of the village Vajdi, outside the town of Rajkot.[4]
Balaji's share of the local potato and vegetable chips market[5] grew from 9.5% in 2008, to 13.7% in 2012, according to Euromonitor International. Balaji also dominates in the western market with a share of 71%. In its home state Gujarat, it has a share of 90%.[6] The Economic Times recognized Balaji Wafers as Sultan of Wafers.[7]
Balaji Wafers is also a member of the Federation of Sweets & Namkeen Manufacturers (FSNM).[8]
Products
Namkeen (23 products)
Yumstix, Punjabi Tadka, Sago Balls, Khatta Mitha Mix, Tikha Mitha Mix, Mitha Farali Chiwda, Farali Chevdo, Chana Jor Garam, Bhel Mix, Mung Dal, Chana Dal, Masala Peas, Shing Bhujia, Nimbu Shing Bhujia, Salted Peanuts, Masala Shing, Aloo Sev, Classic Sev, Bhujia Sev, Gathiya, Ratlami Sev, Sev Murmura, Masala Sev Murmura.
Wafers (12 products)
Stack Up Sizzling Chilli, Stack Up Salted, Wafers- Simply Salted, Wafers- Masala Masti, Wafers- Tomato Twist, Wafers- Chaat Chaska, Wafers- Cream & Onion, Peri Peri Wafers, Wafers- Pizzy Masala, Crunchex- Simply Salted, Crunchex- Chilli Tadka, Rumbles- Pudina Twist.
Western Snacks (12 products)
Gippi Noodles, Moon Crunchies- Masala, Flamin Hot Nachos, Tomato Salsa Nachos, Cheese Chilli Nachos, Funne- Spicy Punch, Scoopitos, Poprings- Yummy Cheese, Poprings Masala, Wheelos- Masala, Chataka Pataka- Flamin Hot, Chataka Pataka- Chinese Chaska.
References
External links
- Английская Википедия
- Food and drink companies of India
- Companies based in Gujarat
- Economy of Gujarat
- Brand name potato chips and crisps
- Indian brands
- Indian companies established in 1976
- 1976 establishments in Gujarat
- Food and drink companies established in 1976
- Rajkot
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- Страницы с телепортом
- Википедия
- Статья из Википедии
- Статья из Английской Википедии
