Английская Википедия:CBA (food retail)
Шаблон:Short description Шаблон:More citations needed Шаблон:Infobox company
CBA is a Hungarian supermarket chain with almost 5,200 stores. It operates in Bulgaria, Lithuania, Czech Republic, Croatia, Hungary, Poland, Romania, Serbia and Slovakia.[1]
There were 134 stores in Hungary in February 2018.
Most CBA stores have grill bars, bakeries, butcher's and wine shops. A discount store is also available (CBA Cent) and a hypermarket (Príma).
History
In 1992, CBA was formed of 17 grocery stores from 10 private owners in Hungary. Stores elsewhere in the country were only opened years later. In 1998, 80% of CBA stores were outside Budapest. Because of difficulties with delivering, CBA opened regional headquarters. In 2005, CBA opened its first logistic center in Alsónémedi. From that year, CBA became a franchise system.[2]
Kasszás Erzsi and Icuka
During 2017, CBA released a commercial in Hungary featuring Kasszás Erzsi (Cashier Erzsi) (played by Andrea Balázs), a woman who works as a cashier. In the commercial, Erzsi sang about working in CBA. She appeared in every commercial until 2018 and became so famous that CBA made a tour with her around the country. Fans could meet Erzsi in selected CBA stores. In 2018, Erzsi was replaced by Icuka, a shop manager (Szilvia Bach) who sings in rap.
References
External links
- CBA Hungary Шаблон:In lang
- Príma Hungary (in Hungarian)
- CBA NORDVEST Romania Шаблон:In lang
- CBA Poland (Nasz Sklep) Шаблон:In lang
- CBA Bulgaria Шаблон:In lang
- NTL Croatia Шаблон:In lang
- CBA Slovakia Шаблон:In lang
- CBA Czech Republic (in Czech)
- Company profile at IGD Retail Analysis
Шаблон:Portal bar Шаблон:Convenience stores Шаблон:Supermarkets in Bulgaria Шаблон:Supermarkets in Lithuania Шаблон:Authority control
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- Supermarkets of Hungary
- Retail companies of Hungary
- Supermarkets of Bulgaria
- Supermarkets of Croatia
- Supermarkets of Poland
- Supermarkets of Romania
- Supermarkets of Slovenia
- Supermarkets of Serbia
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- Convenience stores
- Retail companies established in 1992
- Food retailers
- Hungarian companies established in 1992
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