Английская Википедия:6ixBuzz

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Шаблон:Pp-protected Шаблон:Undisclosed paid Шаблон:Short description Шаблон:Infobox company 6ixBuzzTV Ltd., doing business as 6ixBuzz (pronounced six-buzz), is a Canadian media platform and record company based in Toronto, Ontario.

Founded in 2017 by Abraham Tekabo and Sarman Esagholian, 6ixBuzz is most known for sharing user-generated content, but has been criticized for misinformation, right-wing bias, racism, homophobia, anti-Feminism, and perpetuating racial stereotypes, particularly anti-Asian hate.

Initially launched as an Instagram account, 6ixbuzz gained popularity by sharing content related to emerging artists, local events, and urban lifestyle.

The success of 6ixbuzz can be attributed to its commitment to showcasing the evolution of urban culture in Toronto and providing a platform for underrepresented voices. Primarily focusing on stories, local artists, entrepreneurs, and community leaders. 6ixbuzz has fostered an inclusive environment that celebrates diversity and creativity.

6ixbuzz has taken steps to expand its brand beyond social media. For example, live events, collaborating with established artists, and venturing into music production.

Background and activity

6ixBuzz began as a meme and parody news profile on Instagram in 2017 with a focus on showcasing Toronto's underground music scene. Its founders, Sarman Esagholian and Abraham Tekabo, attribute the success of their online presence to the "lack of voice" of communities surrounding Canadian hip hop culture. As 6ixBuzz grew to over a million followers on Instagram, its account has become known for its virality, encouragement of erratic stunts, bullying, and racial divide.

6ixBuzz was noted by The Varsity as introducing Toronto Caribbean slang to a global audience in an article published on March 8, 2020.

6ixBuzz was also involved with working with Ryerson University film student Angelica Milash, producing music videos on behalf of the company and their platform.

In January 2021, the company launched a re-faced website and a mobile app in an attempt to get more media coverage.

Accusations of misinformation and far-right ideology

Throughout the COVID-19 pandemic in Canada, 6ixBuzz has consistently published posts that are anti-vax and anti-lockdown. They have been accused of spreading misinformation commonly associated with far-right politics. These accusations have been buoyed by frequent appearances of individuals associated with the far-right such as Chris Sky and Maxime Bernier.

Accusations of anti-Brampton hate

6ixBuzz has also come under fire multiple times for its posts that appear to 'mock' those who live and reside in Brampton, Ontario. There have also been accusations of xenophobia, prejudice and racism as a result of Brampton's predominantly South Asian population. Brampton appears to a running joke amongst 6ixBuzz posts which include numerous posts saying "Brampton takes the L". The page has been heavily criticised amongst Brampton residents.

Accusations of anti-Asian hate

During the beginning of the COVID-19 pandemic in Canada, 6ixBuzz was reported to have been causing harm to Chinese owned businesses in Ontario due to its coverage on the pandemic. A Markham, Ontario, based noodle shop named "Wuhan Noodle 1950" claimed that they lost nearly two-thirds of their customer base in part due to an Instagram post by 6ixBuzz which was defamatory in nature. The post was eventually removed from the account on April 2, 2020.

The media group also posted videos and photos of the COVID-19 pandemic in China, allegedly perpetuating stereotypes and suggesting people of Chinese and Asian descent were to blame for the COVID-19 pandemic.

Notable people

6ixBuzz has featured many real-life personas and characters. Janessa Melina Mendez, or Chromazz, a Toronto-based rapper; and Marcella Christiana Zoia-Ferreira, dubbed Chair Girl who came to notoriety in Toronto for being videotaped throwing a chair onto the Gardiner Expressway in February 2019. Zoia later pleaded guilty in July 2020 to "Mischief Endangering Life" and received a $2,000 fine, 2 years probation and community service as well as counselling for her drinking problem.

Toronto Debby, whose real name was Alexis Matos, was a popular 6ixBuzz character. Matos died November 2, 2021, following an overdose of Fentanyl.

6ixBuzz Entertainment

6ixBuzz Entertainment is a Canadian record label and a division of 6ixBuzz. Founded in 2018, the label currently releases compilation albums featuring Canadian hip hop artists, most of them based in Toronto. 6ixUpsideDown was released on October 19, 2018, and featured Pressa, Yung Tory, Big Lean, and Safe amongst other Toronto artists. It peaked at number 87 on the Billboard Canadian Hot 100 on November 3, 2018, and remained on the charts for 1 week.

Its second compilation, NorthernSound, was released on December 13, 2019, and including vocal appearances from NorthSideBenji, Puffy L'z, Prime Boys, Pvrx, Archee & French, and more. The record featured the last work of Bvlly and Why-S before their deaths on December 24, 2019.

In April 2020, the label announced a joint-venture record deal with Warner Music Canada, coinciding with the release of the single "VV's" featuring Killy and Houdini. This was followed by the single "Mansions" by Pressa and Houdini, which came after the death of Houdini after he was gunned down in May 2020. This was followed by the single "Name Brand" featuring LB Spiffy and Smiley in June. All three singles are said to be on the labels upcoming compilation album Canada's Most Wanted. Other artist including 88Glam, Top5 and French also made an appearance on the album. The album was officially released on June 11, 2021.

Releases

Year	Title	Chart	Position
2018	6ixUpsideDown	Canadian Albums Chart (Billboard)	87
2019	NorthernSound	-	-
2021	Canada's Most Wanted	-	-

Awards and nominations

Шаблон:Awards table |- | 2023 | "Alejandro Sosa" (with Pengz) | Juno Award for Rap Single of the Year | Шаблон:Nom |}

See also

• Canadian hip hop
• HipHopCanada
• WorldStarHipHop

References

Sources

• Шаблон:Cite book

External links

• Official website