Английская Википедия:Acxiom
Шаблон:Short description Шаблон:AboutШаблон:Other uses Шаблон:Infobox company
Acxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns.[1] The company was formed in 2018 when Acxiom Corporation (since renamed LiveRamp) spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies.[2]
The company has offices in the United States, Europe and Asia.
History
Шаблон:Main The business that became Acxiom was founded in 1969 as Demographics, Inc. by Charles D. Ward in Conway, Arkansas.[3] In 1988 it became Acxiom Corporation, and by 2012, the New York Times reported that the company had the world’s largest commercial database on consumers.[4][3]
On May 14, 2014, Acxiom Corporation announced that it had acquired LiveRamp, a data onboarding company, for $310 million.[5]
In January 2017, Acxiom Corporation launched Audience Cloud, an anonymous targeting tool that allowed demographic segmentation of customers without revealing their actual identities.[6]
In February 2018, Acxiom Corporation announced a reorganization into two divisions - Acxiom Marketing Solutions (AMS) and LiveRamp.[7] In July, advertising company Interpublic Group of Companies (IPG) announced they were buying Acxiom Corporation's AMS business for $2.3 billion.[8] In September, Acxiom Corporation officially changed its name to LiveRamp, allowing the AMS business owned by IPG to keep the Acxiom name.[2][9] Also in September, the company introduced an open data framework allowing clients to combine online and offline data sources.[10]
In December 2019, Acxiom integrated its data on AWS Data Exchange.Шаблон:Cn
Business
Acxiom provides anonymized customer data to marketers, allowing the delivery of more relevant ads to consumers, with more effective measurement.[11]
Acxiom's client base in the United States consists primarily of companies in the financial, insurance and investment services, automotive, retail, telecommunications, healthcare, travel, entertainment, non-profit and government sectors.[12]
Products
- Audience Cloud identifies anonymous audience segments, and matches them with publications to display targeted ads when a member of the audience visits a particular site.[6]
- Global Data Navigator service allows agencies to select global data elements by country.[13]
- InfoBase is the company's brokered warehouse of consumer data.[14]
- Personicx is a customer segmentation tool.[15]
- Unified Data Layer (UDL) uses cloud architecture to help firms connect online and offline data, to better identify consumers' identities, with a goal of complying with GDPR privacy laws.[10]
Locations
Acxiom's headquarters is located in Conway, Arkansas, United States.[4] The company has an additional U.S. office in New York, New York. International offices are located in the United Kingdom, Germany, Poland, and China.[16]
References
External links
- ↑ Шаблон:Cite web
- ↑ 2,0 2,1 Шаблон:Cite web
- ↑ 3,0 3,1 Шаблон:Cite web
- ↑ 4,0 4,1 Шаблон:Cite web
- ↑ Шаблон:Cite web
- ↑ 6,0 6,1 Шаблон:Cite web
- ↑ Шаблон:Cite web
- ↑ Ошибка цитирования Неверный тег
<ref>; для сносокadweek1не указан текст - ↑ Шаблон:Cite news
- ↑ 10,0 10,1 Шаблон:Cite web
- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite web
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