Английская Википедия:Adjarabet

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Adjarabet is a Georgian gambling company founded in 1998. Its product offering includes sports betting, online casino, and online poker. Headquartered in Tbilisi, the company also holds satellite offices in Dublin and Malta.

History

In May 2019, Adjarabet sponsored and helped renew the Georgian version of the TV show What? Where? When?. The show had been kept off air since 2016 despite its huge popularity with the audiences.[1] In the same month, the first ever women's golf tournament was organized in Georgia, which Adjarabet sponsored.[2]

In 2019, Adjarabet became the premier partner of the Premier League translations in Georgia, which are hosted by Adjarasport.[3]

The following year, Adjarabet collaborated with startup Grind Tbilisi Georgia to organize a digital Techfest aTech Restart which involved a hackathon with more than 100 teams participating.[4] The two companies collaborated once again in November to host "Europe-Asia Connect", a massive tech-conference where startups from 35 different European and Asian countries competed with each other.[5]

In February 2019, gambling conglomerate Flutter Entertainment announced the acquisition of a 51% controlling stake in Adjarabet for £101m, with an option to acquire the remaining 49% after three years.[6]

In December 2019, Adjarabet released the first ever Georgian interactive film Arena in a collaboration with JWT Metro. It has often been compared to Black Mirror: Bandersnatch, but the company claims that it started filming Arena before Bandersnatch was released.

In 2020, Adjarabet introduced Betfair Exchange, where one plays against other users and sets one's own odds.[7]

In October 2020, Adjarabet became the general sponsor of the Georgian Basketball Federation for the following two seasons.[8]

In March 2022, Flutter Entertainment completed the acquisition of the remaining 49% for £204m, bringing the total sale value to £305m.

References

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