Adria Mobil is a company based in Novo Mesto, Slovenia, that produces caravans and motorhomes, under the brand name Adria and sells 99 percent of its total turnover to western European markets.[1] Adria motorhomes are commonly based on Fiat and Mercedes vehicles.[2]
The company has a 6.5 percent market share on the European market and ranks sixth among the most successful European producers in the basic programme, caravans and motorhomes.[3]
History
The company was established in 1965 as a part of Industrija motornih vozil (a "basic organization of associated labour," as companies were termed in Yugoslavia) and became autonomous in 1990.[1]
In 1982, Adria launched its first motorhome, the Adriatik.
In 1996, Adria was transferred to the new company Adria Mobil.[4]
In 1998, Adria launched the Coral low-profile motorhome range, then in 2010 the Sonic integral motorhome.[5]
In 2007, Adria acquired the Spanish mobile home manufacturer Sun Roller.[6][7]
In 2015, the manufacturer celebrated its 50th anniversary by launching a specific collection of its Twin and Matrix models, recognizable by their metallic silver bodywork.[8]
Adria was acquired by the French firm Trigano, one of the largest recreational vehicle companies in Europe, in 2017.[9][10][11][12]
Adria Holidays
Adria Holidays is a subsidiary of Adria Mobil and offers complementary tourism services in spirit of Adria Mobil's product development for active spending of spare time.
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