Английская Википедия:Agile marketing

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Шаблон:Short description Шаблон:Essay-like Agile marketing[1] is an organizational effectiveness strategy that uses self-organizing, cross-functional teams doing work in frequent iterations. It aims to drive growth by focusing team efforts on those that deliver value to the end-customer. This emerging practice in marketing applies selected principles of agile software development.[2] Proponents argue this increases the speed, quality, flexibility, and effectiveness of a marketing department.

At a high-level, agile marketing may be described as a group of teams organizing around the question “How can we best deliver value to our customer?” Teams collaborate across an organization to execute a set of high priority tasks over a recurring short (1-4 week) period - adapting direction, objectives, and processes as needed.

Principles

The core Agile Marketing principles are as follows.[3]

  • This is more about responding to changes over following the plan.
  • Focus on working not only documentation
  • Focus more on Individuals not only process
  • Focus more on Customer collaboration not the Contract or negotiation

The famous frameworks for the Agile Marketing are Kanban board & Scrum (software development). [4]

See also

References

Шаблон:Reflist

Further reading

External links

  1. Accardi-Petersen, M. (2012). Agile marketing. Apress.
  2. Шаблон:Cite web
  3. Шаблон:Cite web
  4. Шаблон:Cite web