Английская Википедия:Anders Gronstedt
Anders Gronstedt (born October 6, 1965) is a Swedish-born American author, public speaker and entrepreneur. He is an advocate of virtual reality and augmented reality training, transmedia storytelling and game-based learning and president of the Gronstedt Group.[1][2][3]
Background and career
Gronstedt received his MBA from the Stockholm School of Economics and his Ph.D. in journalism and mass communication from the University of Wisconsin-Madison, in 1994.[4]
He was an assistant professor in marketing at the University of Colorado at Boulder 1994–97.[5]
In 1997, he founded the Gronstedt Group. As president of this firm, he helps global companies like Google, Intuit, GE, United Healthcare, Deloitte, Dell, Avaya, American Eagle Outfitters, Microsoft, Kimberly-Clark, and government clients like the U.S. Department of Transportation and the City of New York improve performance with next-generation digital simulations, gaming, and immersive 3D virtual worlds.[6][7][8] He is considered a learning visionary[9] championing immersive learning approaches.[10][11]
Publications
In 2000, Gronstedt wrote the book The Customer Century, based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox about how to integrate communications.[12]
His 2007 Harvard Business Review article chronicles how companies like EMC and IBM use podcasting to train employees.[13]
Gronstedt has written three ATD Infoline monograms:
- Basics of Pod Casting (May, 2007)[14]
- Training in Virtual Worlds (March, 2008)[15]
- Learning Through Transmedia Storytelling (January, 2014) with Marc Ramos[16]
Gronstedt wrote two chapters in The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition,[17] and one chapter in Karl Kapp's The Gamification of Learning and Instruction Fieldbook: Ideas into Practice.[18]
Recent TD Magazine and CLO Magazine articles by Dr. Gronstedt focus on virtual and augmented reality in learning.[19][20]
References
External links
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- Английская Википедия
- Stockholm School of Economics alumni
- 1965 births
- Living people
- American instructional writers
- University of Wisconsin–Madison School of Journalism & Mass Communication alumni
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