Английская Википедия:Arnold Worldwide
Arnold Worldwide is an American advertising agency headquartered in Boston, Massachusetts. The agency is a part of the Havas Creative Group, a global advertising holding company based in France. Some of Arnold’s clients include Progressive Insurance, Sam's Club, PNC Bank, ADP, and Aura.
History
Arnold Rosoff founded the company in 1946. Upon retirement in 1986, Rosoff sold the agency to his employees. Ed Eskandarian, a former partial-owner of the Boston Red Sox,[1] acquired the agency in 1990 and grew Arnold "through about a dozen acquisitions".[2] One of the most notable deals was the acquisition of Emerson Lane Fortuna,[3] an advertising agency with annual billings of $20 million. Eskandarian sold the agency to Snyder Communications in 1995, and Havas acquired Snyder Communications and Arnold in 2000.[4] Eskandarian retired at the end of 2010.
In 2005, Advertising Age ranked Arnold as the 19th largest American agency with revenues of $114m.[5] A year later, Advertising Age listed Arnold Worldwide as the 28th largest American agency with revenues of just under $90m.[6] According to Adweek, Arnold Worldwide's revenue in 2009 was estimated at $235m.[7]
After struggling to gain accounts earlier in the year, Arnold Worldwide won the Panasonic account at the end of 2009.[8] The agency hired Andrew Benett as CEO in February 2010[9] and had won eighteen new client accounts by the end of the year, earning them the “2010 Comeback Agency of the Year” title from Ad Age.[10] In 2011, Ad Age chose Arnold as one of 10 agencies to be included on its annual Agency A-List. The Delaney Report, an industry newsletter, declared Arnold Worldwide "Best Ad Agency in the Nation" for the third quarter of 2010 as a result of their "strong new business track record."[7]
In December 2013, Pam Hamlin was named global president of Arnold Worldwide, after having served as president of Arnold's Boston office since 2006.[11]
August 2017, Icaro Doria was named Global Chief Creative Officer, after having served as CCO of DDB New York.[12]
In June 2018, it was announced that Kiran Smith, former marketing chief of Brookstone, would replace Hamlin as CEO.[13]
December 2019, George Sargent, President of Havas Media Boston, was appointed CEO of Arnold Worldwide with Sean McBride assuming the role of chief creative officer.[14]
As part of a larger restructuring, Bre Rossetti was promoted to Chief Strategy Officer; Vallerie Bettini to Chief Client Officer; Julianna Akuamoah to Chief Talent Officer, and Cass Taylor to Chief Operating Officer.[15] In October 2023 veteran advertising executive Andrew Arnot was hired as Managing Director, focusing on the Progressive Insurance account.[16]
References
Шаблон:Reflist Шаблон:Use mdy dates
External links
Arnold Names New CEO and CCO as Part of Agency Restructuring www.arn.com
Шаблон:Vivendi Шаблон:Authority control
- ↑ Healy, Beth. Minority Owner Selling Stake in Red Sox The Boston Globe,May 27, 2009.
- ↑ Warner, Judy (March 30, 1998). "Arnold, Snyder Do The Deal". AdWeek.
- ↑ Шаблон:Cite web
- ↑ Gianatasio, David. Ex-Ad Exec Arnold Rosoff Dies Adweek, November 20, 2009.
- ↑ Ad Age Staff. 2006 Agency Report Шаблон:Webarchive Ad Age
- ↑ Ad Age Staff. [agencyprofilesyearbook07 s.qxp 2007 Agency Report] Ad Age.
- ↑ 7,0 7,1 Diaz, Johnny. Advertising Itself The Boston Globe, November 24, 2010.
- ↑ Gianatasio, David and O’Leary, Noreen. Panasonic Selects Arnold Adweek, December 29, 2009.
- ↑ Parekh, Rupal. Arnold Names Euro's Benett as First Global CEO Advertising Age, February 17, 2010.
- ↑ Parekh, Rupal. Arnold is Ad Age's 2010 Comeback Agency of the Year Advertising Age, January 24, 2010.
- ↑ Bruell, Alexandra. [1] Advertising Age, December 18, 2013.
- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite news
- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite press release
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