Английская Википедия:Athleta (sports manufacturer)

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Шаблон:Short description Шаблон:Coord Шаблон:Infobox brand Athleta is a Brazilian-origin Japanese sports equipment brand focused on association football products.[1] The firm manufactures and supplies kit uniforms, balls, and boots.

Athleta was notable for being the brand to supply Brazil national football team the first (now traditional) yellow and green shirts after the team abandoned the white and blue shirt following the Maracanazo in 1950.[2][3]

History

The brand was created in Belém, city of S. Paulo, Brazil in 1935 by the company Santa Isabel Textile Manufacturing, founded by Antônio de Oliveira.[4] The brand "Athleta" was chosen by the company to identify its sporting goods.[5] In the beginning, it manufactured socks and shirts for amateur sports.

Шаблон:Quotebox In 1954, Athleta became shirt supplier to the Brazil national team,[3] sharing duties with British company Umbro since 1958.[3] Athleta (and Umbro itself) were both manufacturers of Brazil jerseys for the 1958, 1962, and 1970 FIFA World Cups.[6] The production was practically artisanal: the sketches were made by hand on sheets of sulfite and the numbers embroidered in dots.[2] Apart from the national team, Athleta was the brand for several Brazilian clubs including Santos between the 1950s and the 1980s.[7]

In September 2009 the brand reappeared in the market by the Japanese group "The Brand's Company" (TBC),[1][4] a company specialized in the direction, introduction and development of brands. The resumption of the brand began with the project “The Champions' Shirt”, a limited edition of 1,000 copies of the 31 models used by players in the 1958, 1962 and 1970 World Cups. TBC announced that all proceeds would be donated to the Association of World Champions of Brazil, whose objective was to guarantee a dignified future for athletes who have already played for the national team.[2]

Sponsorships

The following list that are sponsored by Athleta:[8]

Association Football

Clubs teams

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Athletes

Шаблон:Div col

Шаблон:Div col end

Futsal

Club teams

Шаблон:Div col

Шаблон:Div col end

Athletes

Шаблон:Div col

Шаблон:Div col end

Past Sponsorships

Association football

Associations

National Teams

Club teams

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Шаблон:Div col end

Athlets

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Futsal

Club teams

References

Шаблон:Reflist

External links

Шаблон:Sports equipment brands Шаблон:Portal bar

Партнерские ресурсы
Криптовалюты
Магазины
Хостинг
Разное

  1. ↑ 1,0 1,1 Шаблон:Cite news
  2. ↑ 2,0 2,1 2,2 Uma marca tricampeã by Katia Simões on Revista Pequenas Empresas & Grandes Negócios #256, May 2010
  3. ↑ 3,0 3,1 3,2 Brazil Soccer Jersey: The Peculiar Story Of The Canarinho on History of Soccer website
  4. ↑ 4,0 4,1 Шаблон:Cite news
  5. ↑ Шаблон:Cite news
  6. ↑ Athleta original on Victory Journal
  7. ↑ Homefans seals partnership with clothing brand Athleta, 18 Jan 2021
  8. ↑ 8,0 8,1 8,2 8,3 Шаблон:Cite news
  9. ↑ Шаблон:Cite web
  10. ↑ Athleta é a nova fornecedora esportiva do Monte Azul on Show de Camisas, 26 Dez 2023
  11. ↑ Шаблон:Cite news
  12. ↑ Шаблон:Cite web
  13. ↑ Nossa História, 21 Apr 2022
  14. ↑ Шаблон:Cite web
  15. ↑ Шаблон:Cite web
  16. ↑ Шаблон:Cite web
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