Английская Википедия:Aydha Mehnaz

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Aydha Mehnaz (Bengali: আইদা মেহনাজ) is a Bangladeshi fashion and media professional based in Paris, France. She is the Manager of Celebrity and Media Relations of Mugler, a French luxury fashion house owned by L'Oréal Group. She is also known for her work in the field of modest fashion. She has been recognized for her contributions to the modest fashion industry.

Early life and education

Mehnaz was born and raised in a small town of Narayanganj, Dhaka. Born into a conservative Muslim family, she is the youngest of two siblings. She attended BAF Shaheen English Medium School in Dhaka from the age of 9 until 16 and later went on to completing her O-levels from HURDCO International School in 2010, and she finished her A level education from Mastermind School in 2012.

From 2012 through 2017, Mehnaz went to the North South University to obtain a bachelor’s degree majoring in Biochemistry and Biotechnology. Later in the Fall of 2017, she pursued a double master’s degree in Luxury Brand Management from ESMOD Paris, graduating in 2019. In 2022, she served as the Jury President and class sponsor for the graduating class of ESMOD’s Fashion Business School.

Career

She launched a fashion blog titled Minazification, while still in university, which gained traction in Southeast Asian countries like Singapore, Malaysia, and Indonesia. The blog became popular for its hijab, fashion and makeup tutorials. She worked as an international contributor for Aquila Style Singapore, and as a panel speaker in various fashion forums across Indonesia, Malaysia, United Arab Emirates, Turkey and France.

From 2014-2017, she worked as a fashion marketing analyst, and later as communications and digital lead at Sailor by Epyllion, a consumer fashion and lifestyle brand based in Bangladesh. In 2016, she collaborated with a Bangladeshi footwear label to launch her first collaboration series called ‘Aydha’.

In Paris, as part of her master’s program, she has interned for the fashion brand Rick Owens and international PR agency, KCD, before joining Mugler in 2019, a French Luxury fashion and fragrance brand as a communications assistant. Within Mugler, she has held several positions as a Communications Coordinator, Image and Communications Officer since then. In 2022, she was promoted as the Manager of Celebrity and Media Relations for the fashion division, where her is role is to maintain and nurture key relationships with top talents globally contributing to the brand’s viral visibility and awareness, having worked in several projects with Dua Lipa, Kylie Jenner, Beyoncé, Cardi B, Megan Thee Stallion, Ariana Grande, Miley Cyrus, and Bad Bunny.

Recognition

She has been featured in several international media outlets, such as Vogue France, Vogue Germany, Vogue Arabia, Harper's Bazaar, SWR Fernsehen, Somoy TV, Ice Today, Basement Approved, The Business Standard. According to fashion media outlets such as Vogue and Harper's Bazaar, she is regarded as a pioneer in the modest fashion network, and one of the most sought-after modest fashion profiles globally.

• Harper's Bazaar Arabia - 17 Modest wear bloggers to follow 2018
• Vogue Arabia - Top 16 Muslim Influencers in Modern Modest Fashion 2021
• The Daily Star - Top 13 Bangladeshis making names in the global arena 2021