BCN Visuals was established in 2017 by Eric Sas and Alan Company in Barcelona, Spain.[2][4] The Walking Dead's debut on Disney+ in Europe was BCN Visuals' first really ground-breaking campaign.[2]
In 2018, the company partnered with BMW to create a series of animated advertisements that were displayed on a Times Square billboard in New York City. The advertisements featured a 3D roadway that appeared to come to life on the billboard, showcasing BMW's latest models in a dynamic and engaging way.[5][6][7][8]
In 2020, BCN Visuals partnered with Callao City Lights to introduce 3D technology to digital out-of-home advertising in Spain. The collaboration resulted in a 3D digital billboard located in the heart of Madrid that showcased advanced 3D animations and visuals for brands.[9]
BCN Visuals' had a partnership with Football Club Barcelona to release the football club's first-ever NFT. The NFT features a 3D model of the Camp Nou stadium, home to FC Barcelona, and was released on the blockchain marketplace OpenSea.[10] In the same year, BCN Visuals also collaborated with DPAA.[11]
In July 2021 BCN Visuals was awarded a Promax Award for Best Out-of-Home Ad in Europe with Walt Disney for The Walking Dead Ad.[2][1] and in 2022, it was awarded the Clio Award for Best Out-of-Home Ad with Netflix, The Witcher.[12]
