Английская Википедия:Badgeville
Шаблон:Short description Шаблон:Infobox company Badgeville, Inc. was a privately held technology company founded in 2010 with headquarters in Redwood City, California, and an additional office in New York. The firm provided software as a service (SaaS) for web sites to measure and influence user behaviour using techniques such as gamification.
Badgeville technology was acquired by CallidusCloud[1] in 2016, which was in turn acquired by SAP[2] in 2018.
History
The company was founded by Kris Duggan and Wedge Martin, and launched at TechCrunch Disrupt on September 27, 2010 .[3] At that time, the company had raised less than $300k in angel funding.[4]
In November 2010, the firm raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures.[5] Badgeville subsequently raised a $12M Series B Round in July 2011, led by Norwest Venture Partners and El Dorado Ventures.[6]
In November 2011, Badgeville unveiled the Behavior Platform for Enterprise. They expanded their business beyond gamification to include enterprise employee management and community reputation systems.[7][8]
Social Fabric
Social Fabric was a service launched by Badgeville in September 2011. It is designed to increase user engagement and loyalty.[9] It was offered to clients as a SaaS to allow websites to include social networking elements.[10] Social Fabric offers activity stream based on an algorithm that contextualizes it to the user's activities, interests, and friends. Social Fabric also provides notifications and alerts.[11]
References
Further reading
- Шаблон:Cite web
- Mangalindan, JP (2011-07-13). "Startup Idols one year later: Badgeville gets funded". Fortune. Retrieved 2011-08-26.
- Arrington, M (2011-07-12). "Badgeville Raises $12 Million, Celebrates With An Infographic". TechCrunch. Retrieved 2011-08-26.
- Harris, R (2011-06-02). "Badgeville launches Dynamic Game Engine and Widget Studio". ZDNet. Retrieved 2011-08-26.
- Шаблон:Cite news
External links
- Английская Википедия
- Gaming organizations
- Defunct technology companies of the United States
- 2010 establishments in California
- Gamification
- 2016 mergers and acquisitions
- 2016 disestablishments in California
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