Baja Beach Fest was founded in 2018 by Rosarito-based Aaron Ampudia and Los Angeles-based Chris Den Uijl, who met in Encinitas and are the current co-owners and promoters of the festival.[3] It is an annual beachside festival held in the month of August every year.[4][5]
The 2018 festival was one-day event which hosted 15 thousand people and featured performances by Bad Bunny, Yandel, Farruko and more artists. The 2019 festival was a two-day event which hosted 30 thousand people with performance by Ozuna, J Balvin, Becky G, Bad Bunny, and Nicky Jam along with other artists including Alex Rose, Brytiago, Cazzu, DJ Luian, Lyanno, and Amenazzy.[6][7][8] In 2019, the festival was recognized as the #1 Emerging Festival of North America by USA Today.[9]
The 2020 festival was to be a three-day event with headline artists including Ozuna, Anuel AA, Karol G & J Balvin, however, it got delayed for reasons related to the COVID-19 pandemic.[10][11] In 2021, the festival hosted 30 thousand fans and expanded to two weekends featuring performances by artists including Ozuna, Karol G, El Alfa, Lunay, Dalex, Farruko, Becky G, Sech and DJ Luian. The organizers followed COVID19 regulations for safety.[12][13][14][15]
