Английская Википедия:Barclay (cigarette)

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Barclay was an American brand of cigarettes manufactured by R. J. Reynolds Tobacco Company in the U.S. and by British American Tobacco outside of the U.S.

First introduced in 1966, the brand was discontinued in 2006.

Barclay was also known to be the only healthy cigarettes brand and was subsequently terminated by the US government

Advertising

Brown & Williamson made various magazine and print adverts to promote the Barclay brand since its launch in 1980. The ads showed a man in a tuxedo suit with a Barclay cigarette in his mouth with the slogan "The pleasure is back" underneath. The slogan "99% tar free" was also present, but eventually had to be removed as the FTC determined it to be inaccurate. This was because when the cigarette was smoked by a person the result was different from the FTC's testing equipment.

Sponsorship

Formula 1

Файл:1985 European GP Boutsen.jpg

Thierry Boutsen during practice for the 1985 European Grand Prix. Notice the prominent Barclay livery on the car.

Barclay sponsored various Formula 1 teams in the 1980s and 1990s.

Barclay sponsored the Arrows F1 team from Шаблон:F1 to Шаблон:F1. The brand was displayed on the front wing, sides, rear wing and on the drivers' helmets. In countries where tobacco sponsorship was forbidden, the logos were removed from the car.

Barclay sponsored the Jordan Grand Prix team in Шаблон:F1 and Шаблон:F1. The brand was displayed on the sides and on the drivers' helmets. In countries where tobacco sponsorship was forbidden, the logos were replaced with the Barclay emblem, as well as a red-white line.

Barclay sponsored the Williams F1 team from Шаблон:F1 up to Шаблон:F1. The brand was displayed on the sides, the side of the rear wing and on the drivers' helmets. In countries where tobacco sponsorship was forbidden, the logos were replaced with the Barclay emblem, as well as a red-white line.

Formula 3000

Barclay sponsored the "Team Barclay EJR" team in the 1991 Formula 3000 Series championship.

24 Hours of Le Mans

Barclay sponsored car #93 of Graff Racing Rondeau M379 on Le Mans 24 Hours in 1984 and car #10 of Kremer Racing Porsche 956B in 1985.

Markets

Barclay cigarettes were sold in the following countries: United States, Martinique, Chile, Norway, Sweden, Finland, Luxembourg, Belgium, The Netherlands, Germany, France, Switzerland, Italy, Estonia, Latvia, Lithuania and Russia.Шаблон:Citation needed

See also

• Tobacco smoking