Английская Википедия:Bell's whisky
Шаблон:About Шаблон:Use dmy dates
Bell's is a brand of blended Scotch whisky produced by Diageo in Scotland. It was originally produced by Arthur Bell & Sons Ltd and is one of the best selling whiskies in the UK.[1]
History
The Bells distillery was founded in 1798.[2]
In 1851, Arthur Bell (1825–1900) began to blend various single malts together to create a more consistent blended whisky.[3] Arthur Bell was the first known whisky manufacturer to appoint a London agent, by at least 1863.[4] Bell's two sons joined the business in partnership in 1895.[5] Arthur Kinmond (1868–1942) was appointed to manage the domestic market and Robert was appointed as head of the brand overseas.[4] By the 1880s the company was focused on blended whisky.[4] Arthur Bell died in 1900.[4] In 1921 the partnership became a private company run by Arthur Kinmond after Robert retired to live as a country gentleman. The end of Prohibition in America created a surge in demand, which led Arthur Bell & Sons to acquire two distilleries in 1933: Blair Athol and Dufftown.[5] In 1936 the Inchgower distillery was also acquired.[6]
The Bell brothers died in 1942 and the company accountant, William Govan Farquharson, became chairman of the company.[4] He focused on advertising the brand more heavily.[4] Bell's became a public company in 1949.[6] In 1954, Arthur Bell exported to 130 different countries.[7]
By 1970, Bell's was the highest selling whisky in Scotland.[4] In the early 1970s, Bell's could not afford the advertising budget of the larger whisky distillers.[8] Instead, it focused on the use of mixers with its product.[8] This increased the product's popularity with women, and Bell's revenues rose by 800% between 1970 and 1979.[8] In 1978 Bell's became the UK's highest selling whisky.[5] Much of the credit for this expansion is given to the then managing director Raymond Miquel.[9] By 1980 the company had around 35 percent market share in the UK.[9]
Arthur Bell & Sons acquired Gleneagles Hotels in 1984.[10] In 1985 the company was acquired by Guinness for $518 million, and subsequently absorbed into Diageo.[11]
Production
Blair Athol is the main component of the blend.[12] Dufftown and Inchgower still figure, but Glenkinchie and Caol Ila are also components.[12]
The Pittyvaich distillery was used in the blend between 1974 and 1993.[13]
Bell's is bottled at Diageo's Shieldhall, Glasgow plant.
The product is 40% ABV in the UK, and 43% ABV in South Africa.[14]
Markets
The brand's top markets are the UK, Portugal, Spain the Nordic countries, Brazil and lSouth Africa.[15]
Advertising
A religious man, modesty prevented Arthur Bell from using his name on his whisky.[13] The Arthur Bell name was not attached to the product until 1904.[13]
A yellow floribunda rose was named after Arthur Bell in the early 1960s.[16] Bell's has used the "Afore ye go" slogan since 1925.[5]
References
External links
Шаблон:Portalbar Шаблон:Diageo plc
- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite web
- ↑ Шаблон:Cite book
- ↑ 4,0 4,1 4,2 4,3 4,4 4,5 4,6 Шаблон:Cite web
- ↑ 5,0 5,1 5,2 5,3 Шаблон:Cite web
- ↑ 6,0 6,1 Ronald B. Weir, ‘Bell, Arthur (1825–1900)’, Oxford Dictionary of National Biography, Oxford University Press, 2004; online edn, Jan 2011 accessed 8 Jan 2014
- ↑ Шаблон:Cite webШаблон:Dead link
- ↑ 8,0 8,1 8,2 Шаблон:Cite book
- ↑ 9,0 9,1 Шаблон:Cite book
- ↑ Шаблон:Cite book
- ↑ Шаблон:Cite news
- ↑ 12,0 12,1 Шаблон:Cite web
- ↑ 13,0 13,1 13,2 Шаблон:Cite web
- ↑ Шаблон:Cite web
- ↑ Whisk(e)y Шаблон:Webarchive
- ↑ Шаблон:Cite web
- Английская Википедия
- Страницы с неработающими файловыми ссылками
- Diageo brands
- Blended Scotch whisky
- Scottish brands
- 1825 establishments in Scotland
- Companies based in Perth and Kinross
- Страницы, где используется шаблон "Навигационная таблица/Телепорт"
- Страницы с телепортом
- Википедия
- Статья из Википедии
- Статья из Английской Википедии
