Английская Википедия:Benefit Cosmetics
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Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California. It is a subsidiary of LVMH Moët Hennessy Louis Vuitton.
History
Benefit was founded by the twin sisters Jean and Jane Ford.[1] Born in Indiana, they attended Indiana University before moving to San Francisco.[2] In 1976, the twins opened a beauty boutique named "The Face Place" in San Francisco's Mission District. The Face Place later moved to Kearny Street in downtown San Francisco in the 1980s.[3]
In 1989, the Face Place product catalog was developed. The Fords then focused on department store distribution and renamed the company Benefit Cosmetics in 1990.[4] In 1991, Benefit opened its first U.S. department store in Henri Bendel, located in New York City. In 1997, Benefit went international with its expansion into Harrods in London. Soon after,Шаблон:When the Benefit Cosmetics product website was launched. The new generation of sisters officially joined Benefit in 2008 and have since become our Global Beauty Authorities. Шаблон:Citation needed
LVMH acquired Benefit Cosmetics on September 14, 1999.[5] In 2001, Benefit launched its first bath and boudoir line, Bathina. Benefit opened its first "Brow Bar" (a boutique specializing in brow shaping) in 2003, at Macy's Union Square, San Francisco.[6][7]
Notable events
On April 21, 2012, Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 treatments. This record was broken again on May 20, 2017, by a team in Melbourne, completed 435 waxes.[8]
In 2022, Marks and Spencer announced their partnership with Benefit Cosmetics which would feature more than 200 products. Benefit Cosmetics products would be available online at M&S.com and in-store at 5 locations in Camberley, Cheshire Oaks, Handforth Dean, Hedge End, and Lisburn.[9][10]
In 2023, Yasmin Benoit was also the first asexual person to be in a Benefit Cosmetics Campaign, alongside intersex activistAnick Soni.[11]
References
External links
- Английская Википедия
- Страницы с неработающими файловыми ссылками
- Cosmetics companies of the United States
- Manufacturing companies based in San Francisco
- Chemical companies established in 1976
- 1976 establishments in California
- Cosmetics brands
- LVMH brands
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- Страницы с телепортом
- Википедия
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