Английская Википедия:BioFoodLab

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BioFoodLab is a Russian company founded in 2012 that develops and markets health food snacks under several brand names, including its leading brand, "Bite."[1][2] BioFoodLab was founded by Elena Shifrina, a Skoltech MBA and Regent's Business School London graduate.[3] BioFoodLab is acknowledged as Russia's leading producer of healthy snacks[4][5] and distributes over 100 products in 14 countries, including Japan, the United Arab Emirates, United Kingdom, Singapore, and China.[6]

Corporate history

BioFoodLab is reported to produce more than 100 products and reported revenue of over 1.5 billion rubles ($20 million) in 2020.[3] According to Nielsen Corporation, BioFoodLab holds a 39-percent market share in the fruit-and-nut bar category in Russia.[7] Its "Bite" brand has been referred to as the creator and driver of Russia's fruit-and-nut snack bar market.[8]

BioFoodLab was founded in 2012 with a focus on the fruit-and-nut bar category.[9][10]

In 2013, Forbes Russia named BioFoodLab the startup of the year. At the time, the company had just three employees and produced only five flavors of its fruit-and-nut health bars.[10] In 2015, the Government of Moscow selected the company as project of the year in its "Made in Moscow" competition.[11] In 2016, the Russian Export Center, a state export-support institution founded as part of the Russian state development corporation VEB.RF, named BioFoodLab Russia's exporter of the year.[12]

In 2017, BioFoodLab announced plans to expand to Asia, with India and China highlighted as priority markets.[13] In 2018, the company received venture capital investment from Russian billionaires Alexander Abramov and Aleksander Frolov.[7] In 2020, Euromonitor named BioFoodLab a snack brand leader in the naturally healthy packaged food segment.[14] It also listed its oat crackers among the most popular traditional snacks with a healthier positioning on the Russian market.[15]

In March 2021, BioFoodLab signed an exclusive distribution agreement in the United Arab Emirates with the Abu Dhabi Securities Exchange-listed Foodco, formerly the Abu Dhabi National Foodstuff Company.[16][17] The company also announced that it will begin selling plant-based burgers in Russia.[18] In April 2021, the California-based wellness retailer, iHerb announced that it will begin selling BioFoodLab fruit-and-nut bars in the United States.[19]

References

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External links