Английская Википедия:BoConcept

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Шаблон:Short description Шаблон:Use mdy dates Шаблон:Ad Шаблон:Infobox company BoConcept is a Danish retail furniture chain with 337 stores in 65 countries around the world. The first BoConcept Brand Store opened in Paris in 1993, but from 2006 onwards, all furniture is sold through franchisees. BoConcept specializes in customizable modern furniture and accessories designed by international designers.[1]

History

The company was founded in 1952 by two Danish craftsmen and cabinet makers, Jens Ærthøj and Tage Mølholm. The first pieces of furniture to leave the factory were cabinets made of oak veneer with a mid-section of walnut. In 1954, the owners and the four employees moved into their new furniture factory 'Ærthøj-Jensen and Mølholm Møbelfabrik'. The functionalism sweeping through Danish design during the 1950s influenced the designs of Ærthøj-Jensen and Mølholm. In 1962 the founders opened a new 1300m2 factory in Herning where the company is still located.

In 1976, the company changed its name to Denka with the intent to enter the international markets. The company's competitive edge relied on custom-made orders based on the consumer characteristics of different markets. The customization of furniture to the individual customer is still an important part of the business model. BoConcept employs interior designers to help customers create their individual furniture and interior design solutions. The company was introduced on the Copenhagen Stock Exchange in 1984 and has been owned by 3i, a leading international investor, since 2016.[1][2]

In 2022, the company was strongly criticised for continuing their activities in Russia, following the invasion of Ukraine.[3]

Designers

BoConcept collaborates with designers in Denmark and further afield, including Morten Georgsen, Karim Rashid, and Henrik Pedersen.[4]

References

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