Brammibal's offer six donut "classics" and a number of changing "specials".[3] The chain's palette also includes one charity donut, with part of the proceeds going to a different charity every month.[2] The donut shops also serve coffee drinks, and are popular with Instagram users.[4]
Brammibal's was founded in 2015[5] by the couple Jessica Jeworutzki and Bram van Montfort.[2] They initially sold donuts at markets and events until they opened their first donut shop in 2016.[5] They have financed their expansion through crowdfunding, an ecological bank, and a loan from van Montfort's father.[2] One crowdfunding campaign in 2015 failed to raise the funds required to open a shop.[6] Van Montfort is a former band musician while Jeworutzki used to work as a hospital nurse.[2]
Reception
In 2016, Exberliner called Brammibal's Donuts "Berlin's vegan sensation of the year".[7] In 2021, Tina Hütterl of the Berliner Zeitung gave the donuts of Brammibal's an excellent review, describing them as "the best of my life", indistinguishable from non-vegan donuts, and tasting "as good as they look like".[3] In 2022, Manuel Almeida Vergara of the Berliner Zeitung found that the taste of Brammibal's donuts is inferior to the donuts offered by Dunkin' Donuts.[8]
