These restaurants often use a sexual double-entendre brand name and may also have appropriate themes, both in decoration and menu. The restaurants may offer perks for customers, such as alcoholic drinks and flirty servers.[5]
Hooters is credited as the first breastaurant, having operated since 1983. Other companies soon adopted the format.[6] According to food industry research firm Technomic, the top three breastaurant chains in the United States after Hooters each had sales growth of 30% or more in 2011.[7]
In October 2012, Bikinis Sports Bar & Grill successfully registered the term "breastaurant" as a trademark with the United States Patent and Trademark Office; but as of May 24, 2019, the trademark lapsed under section 8, "Continued use not filed within Grace Period".[8] Bikinis Sports Bar & Grill had closed its last restaurant on December 23, 2018.[9]
Male variations
Restaurants staffed by males, with a similar focus on server appearance, include Tallywackers, featuring scantily clad men, which opened in Dallas, Texas, in May 2015 and closed in August 2016.[10][11] In Japan, there are pop-up establishments such as Macho Cafe[12] and Macho Meat Shop,[13] where brawny men serve food and drinks.
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