Английская Википедия:Calendargate

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Шаблон:Orphan

The Calendargate controversy among American conservatives developed in December 2023 after the release of a 2024 calendar featuring photographs of young female conservative activists or commentators, some scantily dressed but not exposing any private parts. Social conservatives, evangelicals and postliberals attacked it as a concession to a mass popular culture they see as debauched and sexualized and seek to put right; while more libertarian commentators, sometimes described as "Barstool conservatives", favored it and expressed dismay at the criticism. Debates online, particularly on Twitter, among conservatives about the calendar continued into 2024.[1]

The controversy was seen as dividing the two largest elements of the political coalition supporting Donald Trump's bid to regain the presidency later that year. Liberal observers who commented saw the controversy as reflecting a fundamental contradiction in the coalition's underlying beliefs that the calendar's critics, knew needed to be resolved for future political success; while its supporters saw as not mattering, a divide that had been endemic since the two groups joined forces behind Trump.[2][3]

Background

Earlier in 2023, conservatives angry that AB InBev had hired transwoman influencer Dylan Mulvaney as a brand ambassador for Bud Light launched a boycott that hurt the brand's sales enough to cost it the position of America's bestselling beer, which it had held since 2001.[4][5] Conservatives had previously mostly eschewed organized boycotts of consumer products over political issues, a tactic more commonly associated with political progressives, and had never succeeded as they appeared to have done with Bud Light. They thus felt empowered to find new ways of challenging corporate America, which despite its traditional preference for government by the Republican Party had been increasingly criticized by conservatives as "woke", catering to racial and sexual minorities in the effort to broaden their customer bases. Many conservatives focused on creating alternative brands to popular ones that they saw as too closely associated with causes and organizations they identified with the political left.[6][1]

In April 2023, as conservative anger towards Bud Light grew, Seth Weathers, known online as Conservative Dad, launched Ultra Right Beer, brewed in Gwinnett County, Georgia, as an alternative. Within two weeks he reported over $1 million from sales of 20,000 six-packs. "This is more than a beer company, it's a movement of people who are speaking up and saying no." he said, urging conservatives to not buy any Anheuser-Busch products again. "This behavior from Big Corporate will never end until conservatives hold the line."[7]

References

Шаблон:Reflist