Английская Википедия:Children in Need 2013

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Children in Need 2013 is a campaign held in the United Kingdom to raise money for the charity Children in Need. 2013 marks the 33rd anniversary of the appeal which culminated in a live broadcast on BBC One and BBC Two on the evening of Friday 15 November until the early hours of Saturday 16 November. The broadcast was hosted by Sir Terry Wogan, with Tess Daly, Fearne Cotton, Zoe Ball and Nick Grimshaw as co-hosts. The show was broadcast from the BBC in Elstree but also includes regular regional opt-outs. The 2013 appeal marked the first Children in Need broadcast from BBC Elstree Centre after the closing down of the show's previous home Television Centre. Its new studio, adjacent to the set of EastEnders enabled the show to include live segments and performances from the fictional Albert Square[1] including star interviews in The Queen Victoria Pub hosted by cast member Shane Richie.

Children in Need broke a record raising the highest amount in Children in Need history, £5,000,000 more than its previous telethon, by raising a total of £31.1 million on the night. The campaign for the year ended in July 2014 when it was announced that the entire campaign raised £49.6 million.[2]

Telethon

The culmination of Children in Need was the live telethon broadcast on BBC One on 15 November from the BBC Elstree Centre.[3] Viewers could donate throughout the night by telephone, online, the 'iPudsey' mobile app or at a later date from amenities such as banks or by post.[4]

Running order

[5]

Appeals

Kylie Minogue, Emeli Sandé, Tom Jones, Miranda Hart, Gary Barlow, Hugh Dennis, Cheryl Cole and Darcey Bussell introduced and narrated videos that demonstrated the work of organisations funded by Children in Need and how they have helped various children and their families cope with problems such as illness, bereavement and poverty.[7]

Totals

The following are totals with the times they were announced on the televised show.

Date Time Total
15 November 2013 20:50 UTC £6,942,321
22:00 UTC £15,702,605
23:45 UTC £24,755,565
16 November 2013 01:21 UTC £28,871,483
02:00 UTC £31,124,896

The total for the entire appeal, as announced on 3 July 2014, was £49.6 million an increase of £6 million from the previous year's appeal.[2]

Local opt-outs

Early in the programme, opt-outs were included so that viewers could get an idea of the fundraising held in their local area and how the money is being spent. These included events from a variety of locations around the UK:

Media

This years Children in Need song is by Ellie Goulding and is titled "How Long Will I Love You?". It was released for download on 10 November 2013.[23]

Other programmes and campaigns

In addition to the main telethon, several other BBC programmes and services have been fundraising for the appeal:

Commercial partners

In addition to the BBC's programmes several other companies took part in the fundraising.

  • Supermarket Asda sold merchandise and clothing in aid of the campaign as well as taking part in fundraising events in store.[35] They raised £700,000 for Children in Need in time for the telethon.
  • DIY chain B&Q sold merchandise and held fundraising events in their stores.[36] They raised £525,000.
  • Pharmacy chain Boots sold merchandise, held fundraising events and championed the 'Bear faced' campaign.[37] They raised £1 million for the charity.
  • BT held fundraising events and operated the call centres used throughout the evening.[38]
  • The warehouse club Costco held fundraising events in their stores for the charity.[39]
  • Furniture retailer dfs held fundraising events including completing endurance challenges while carrying a sofa.[40] They raised £625,000.
  • Bakery firm Greggs sold merchandise, Children in Need themed baked products and held fundraising events.[41] They raised £953,000.
  • Car company Peugeot held the UK's largest car wash, nicknamed 'Get Sudsy for Pudsey'.[42]
  • The Post Office exclusively sold temporary paw print tattoos as part of the 'Bear Faced' campaign as well as being a place where fundraising monies can be paid in.[43] Their efforts raised £1,079,324 for the charity.
  • Motorway service station operator Welcome Break held fundraising events throughout the year including asking visitors to the toilets to 'Spare a penny when they Spend a penny'.[44]
  • Soft toy company Build-A-Bear Workshop allowed visitors to build their own Pudsey and Blush toys and held pyjama parties at their stores.[45]
  • Coinstar allowed fundraising monies to be paid into their machines.[46]
  • Currys and PC World sold wristbands in their stores.[47]
  • Department store chain Debenhams sold merchandise including exclusive designer T-shirts.[48] They raised £553,000.
  • Haven Holidays took Pudsey on a journey around the UK by as many different means of transport as possible.[49]
  • Catelogue company Lakeland sold Pudsey themed products.[50]
  • Confectioners Lindt donated 10% of profits from their bear chocolates to the charity.
  • Entertainment company Mind Candy introduced a pudsey character into their Moshi Monsters website game with money being donated relative to the number of people who get the character.[51]
  • Banks NatWest and The Royal Bank of Scotland allowed the public to donate from their ATM's.[52]
  • Club and Charities Rotary International, Round Table and Ladies Circle used their nationwide support network to raise money for the charity.[53][54]
  • The educational paper the Times Educational Supplement offered packs and advice for schools so that they may hold events to raise money for the charity.[55]

See also

References

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External links

Шаблон:Children in Need

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