Английская Википедия:CinemaScore

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CinemaScore is a market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts from the data.

Background

Ed Mintz founded CinemaScore in 1979 after disliking The Cheap Detective despite being a fan of Neil Simon, and hearing another disappointed attendee wanting to hear the opinions of ordinary people instead of critics. A Yom Kippur donation card with tabs inspired the survey cards given to audience members. The company conducts surveys to audiences who have seen a film in theaters, asking them to rate the film and specifying what drew them to the film. Its results are published in Entertainment Weekly. CinemaScore also conducts surveys to determine audience interest in renting films on video, breaking the demographic down by age and sex and passing along information to video companies such as Fox Video Corporation.

CinemaScore pollster Dede Gilmore reported the trend in 1993, "Most movies get easily a B-plus. I think people come wanting the entertainment. They have high expectations. They're more lenient with their grades. But as (moviegoers) do it more and more, they get to be stronger critics". In 1993, films that were graded with an A included Scent of a Woman, A Few Good Men and Falling Down. Films graded with a B included Sommersby and Untamed Heart. A C-grade film for the year was Body of Evidence.

CinemaScore at first reported its findings to consumers, including a newspaper column and a radio show. After 20th Century Fox approached the company in 1989, it began selling the data to studios instead.Шаблон:R A website was launched by CinemaScore in 1999, after three years' delay in which the president sought sponsorship from magazines and video companies. Brad Peppard was president of CinemaScore Online from 1999 to 2002. The website included a database of nearly 2,000 feature films and the audiences' reactions to them. Prior to the launch, CinemaScore results had been published in Las Vegas Review-Journal and Reno Gazette-Journal. CinemaScore's expansion to the Internet included a weekly email subscription for cinephiles to keep up with reports of audience reactions.

In 1999, CinemaScore was rating approximately 140 films a year, including 98–99% of major studio releases. For each film, employees polled 400–500 moviegoers in three of CinemaScore's 15 sites, which included the cities Las Vegas, Los Angeles, San Diego, Denver, Milwaukee, St. Louis, Dallas, Atlanta, Tampa, Phoenix, and Coral Springs.

In the summer of 2002, CinemaScore reported that the season had the biggest collective grade since 1995. In the summer of 2000, 25 out of 32 films received either an A or B grade. Twenty-six of the summer of 2001's 30 films got similar grades, while 32 of the summer of 2002's 34 films got similar grades, the latter being the highest ratio in a decade.

Since July 2014, CinemaScore reports its results also on Twitter.

Usually, to maintain comparable sample sizes, only films that open in more than 1,500 screens are polled and reported on CinemaScore's website and social media. The distributor of a film that opens in fewer screens can also contract with CinemaScore for a private survey, whose result would be disclosed only to the client. Some of these privately-contracted surveys' results have nevertheless been publicly touted, such as the "A+" ratings for films including Courageous and A Question of Faith (both released by faith-based distributer Pure Flix Entertainment).

Rating

Файл:Cinemascore.jpg

A CinemaScore survey card

CinemaScore describes itself as "the industry leader in measuring movie appeal". There are 35 to 45 teams of CinemaScore representatives present in 25 large cities across North America. Each Friday, representatives in five randomly chosen cities give opening-day audiences a small survey card.Шаблон:RШаблон:R The card asks for age, gender, a grade for the film ("A", "B", "C", "D" or "F"), whether they would rent or buy the film on DVD or Blu-ray, why they chose the film and whether or not they felt the film lined up with its marketing. CinemaScore typically receives about 400 cards per film; the company estimates a 65% response rate and 6% margin of error.Шаблон:R

An overall grade of "A+" and "F" is calculated as the average of the grades given by responders. In this case, grades other than "F" are qualified with a plus (high end), minus (low end) or neither (middle). The ratings are divided by gender and age groups (under 21, 21–34, 35 and up). Film studios and other subscribers receive the data at about 11 pm Pacific Time. CinemaScore publishes letter grades to the public on social media and, although the detailed data is proprietary, the grades become widely shared in the media and the industry. Subsequent advertisements for highly ranked films often cite their CinemaScore grades.Шаблон:RШаблон:RШаблон:R

As opening-night audiences are presumably more enthusiastic about a film than ordinary patrons, a "C" grade from them is – according to the Los Angeles Times – "bad news, the equivalent of a failing grade". According to Ed Mintz, "A's generally are good, B's generally are shaky, and C's are terrible. D's and F's, they shouldn't have made the movie, or they promoted it funny and the absolute wrong crowd got into it". Horror films consistently score lower; The ConjuringШаблон:'s "A−" was the first time a horror film scored better than "B+". CinemaScore's Harold Mintz said that "An F in a horror film is equivalent to a B− in a comedy".Шаблон:R

An "A+" typically predicts a successful box office. From 1982 to August 2011, only 52 films (about two a year) received the top grade, including seven Academy Award for Best Picture winners.Шаблон:R From 2000 to January 2020, there were 53 movies with "A+". Шаблон:As of, about 90 films have received "A+".

From 2004 to 2014, those rated "A+" and "A" had multiples of 4.8 and 3.6, respectively, while C-rated films' total revenue was 2.5 times their opening weekend. Ed Mintz cited Leonardo DiCaprio and Tom Cruise as the "two stars, it doesn't matter how bad the film is, they can pull (the projections) up".Шаблон:R (DiCaprio's Shutter Island had a 3.1 revenue multiple despite a "C+" grade, and Cruise's Vanilla Sky had a 4 multiple with a "D" grade.)Шаблон:R

Шаблон:Asof, 22 films have received an "F" grade.Шаблон:R Vulture wrote that besides horror,

Vulture cited as examples of such F-graded films Steven Soderbergh's Solaris with George Clooney, Andrew Dominik's Killing Them Softly with Brad Pitt, and Darren Aronofsky's mother! with Jennifer Lawrence.Шаблон:R

In an essay for The Hollywood Reporter, Martin Scorsese strongly criticized this type of approach by writing: "The brutal judgmentalism that has made opening-weekend grosses into a bloodthirsty spectator sport seems to have encouraged an even more brutal approach to film reviewing. I'm talking about market research firms like CinemaScore [...]. They have everything to do with the movie business and absolutely nothing to do with either the creation or the intelligent viewing of film. The filmmaker is reduced to a content manufacturer and the viewer to an unadventurous consumer." Mintz rejected being lumped in with Rotten Tomatoes, and defended their methodology of polling select audiences on the opening night, to see if the film meets the expectations of the people who most want to see it, and further defended the accuracy of their data and the correlation to box office results.

CinemaScore's forecasts for box-office receipts based on the surveys are, according to the Los Angeles Times, "surprisingly accurate" as "most of [the company's] picks...are in the ballpark", in 2009 correctly predicting the success of The Hangover and the failure of Land of the Lost. Hollywood executives are divided on CinemaScore's accuracy. One told Deadline Hollywood "It's not always right, but it's a pretty good indicator. I rely on it", while another said that competitor PostTrak was "much better...more thorough and in-depth".Шаблон:R

List of "A+" films

Шаблон:Abbr	Title	Director	Year
1	E.T. the Extra-TerrestrialШаблон:RШаблон:R	Steven Spielberg	1982
2	GandhiШаблон:RШаблон:R	Richard Attenborough
3	Rocky IIIШаблон:RШаблон:R	Sylvester Stallone
4	Star Trek IV: The Voyage HomeШаблон:RШаблон:R	Leonard Nimoy	1986
5	The Princess BrideШаблон:R	Rob Reiner	1987
6	Die HardШаблон:R	John McTiernan	1988
7	Dead Poets SocietyШаблон:R	Peter Weir	1989
8	Driving Miss DaisyШаблон:R	Bruce Beresford
9	A Dry White SeasonШаблон:R	Euzhan Palcy
10	Lean on MeШаблон:R	John G. Avildsen
11	Lethal Weapon 2Шаблон:RШаблон:R	Richard Donner
12	When Harry Met Sally...Шаблон:RШаблон:R	Rob Reiner
13	Dances with WolvesШаблон:RШаблон:R	Kevin Costner	1990
14	Beauty and the BeastШаблон:RШаблон:R	Шаблон:Ublist	1991
15	Terminator 2: Judgment DayШаблон:RШаблон:R	James Cameron
16	AladdinШаблон:RШаблон:R	Шаблон:Ublist	1992
17	A Few Good MenШаблон:RШаблон:R	Rob Reiner
18	The FugitiveШаблон:RШаблон:R	Andrew Davis	1993
19	Homeward Bound: The Incredible JourneyШаблон:R	Duwayne Dunham
20	The Joy Luck ClubШаблон:R	Wayne Wang
21	Schindler's ListШаблон:R	Steven Spielberg
22	Forrest GumpШаблон:RШаблон:R	Robert Zemeckis	1994
23	Iron WillШаблон:R	Charles Haid
24	The Lion KingШаблон:RШаблон:R	Шаблон:Ublist
25	Mr. Holland's OpusШаблон:R	Stephen Herek	1995
26	Soul FoodШаблон:R	George Tillman Jr.	1997
27	Star Wars (1997 re-release)Шаблон:RШаблон:R	George Lucas
28	TitanicШаблон:R	James Cameron
29	MulanШаблон:RШаблон:R	Шаблон:Ublist	1998
30	Music of the HeartШаблон:R	Wes Craven	1999
31	Toy Story 2Шаблон:RШаблон:R	John Lasseter
32	Finding ForresterШаблон:RШаблон:R	Gus Van Sant	2000
33	Remember the TitansШаблон:RШаблон:R	Boaz Yakin
34	Monsters, Inc.Шаблон:RШаблон:RШаблон:R	Pete Docter	2001
35	Antwone FisherШаблон:R	Denzel Washington	2002
36	DrumlineШаблон:RШаблон:R	Charles Stone III
37	Harry Potter and the Chamber of SecretsШаблон:RШаблон:RШаблон:R	Chris Columbus
38	Finding NemoШаблон:RШаблон:R	Andrew Stanton	2003
39	The Lord of the Rings: The Return of the KingШаблон:RШаблон:R	Peter Jackson
40	The Passion of the ChristШаблон:RШаблон:RШаблон:R	Mel Gibson	2004
41	The IncrediblesШаблон:RШаблон:RШаблон:R	Brad Bird
42	The Polar ExpressШаблон:RШаблон:R	Robert Zemeckis
43	RayШаблон:RШаблон:R	Taylor Hackford
44	DreamerШаблон:RШаблон:R	John Gatins	2005
45	Diary of a Mad Black WomanШаблон:RШаблон:R	Darren Grant
46	Cinderella ManШаблон:RШаблон:RШаблон:R	Ron Howard
47	The Chronicles of Narnia: The Lion, the Witch and the WardrobeШаблон:RШаблон:RШаблон:R	Andrew Adamson
48	Akeelah and the BeeШаблон:RШаблон:R	Doug Atchison	2006
49	Why Did I Get Married?Шаблон:RШаблон:R	Tyler Perry	2007
50	UpШаблон:RШаблон:RШаблон:R	Pete Docter	2009
51	The Blind SideШаблон:RШаблон:R	John Lee Hancock
52	The King's SpeechШаблон:RШаблон:R	Tom Hooper	2010
53	TangledШаблон:RШаблон:RШаблон:R	Шаблон:Ublist
54	Soul SurferШаблон:RШаблон:R	Sean McNamara	2011
55	CourageousШаблон:RШаблон:R	Alex Kendrick
56	Dolphin TaleШаблон:R	Charles Martin Smith
57	The HelpШаблон:RШаблон:R	Tate Taylor
58	The AvengersШаблон:RШаблон:R	Joss Whedon	2012
59	ArgoШаблон:RШаблон:R	Ben Affleck
60	42Шаблон:RШаблон:R	Brian Helgeland	2013
61	Instructions Not IncludedШаблон:RШаблон:R	Eugenio Derbez
62	The Best Man HolidayШаблон:R	Malcolm D. Lee
63	FrozenШаблон:RШаблон:R	Шаблон:Ublist
64	Mandela: Long Walk to Freedom	Justin Chadwick
65	Lone SurvivorШаблон:RШаблон:R	Peter Berg
66	America: Imagine the World Without Her	Шаблон:Ubl	2014
67	The Good Lie	Philippe Falardeau
68	The Imitation Game	Morten Tyldum
69	SelmaШаблон:RШаблон:R	Ava DuVernay
70	American SniperШаблон:RШаблон:R	Clint Eastwood
71	War RoomШаблон:R	Alex Kendrick	2015
72	Un gallo con muchos huevos	Шаблон:Ublist
73	WoodlawnШаблон:RШаблон:R	Erwin Brothers
74	Miracles from HeavenШаблон:RШаблон:R	Patricia Riggen	2016
75	Queen of KatweШаблон:RШаблон:R	Mira Nair
76	Hidden FiguresШаблон:RШаблон:R	Theodore Melfi
77	Patriots DayШаблон:RШаблон:R	Peter Berg
78	The Case for Christ	Jon Gunn	2017
79	Girls TripШаблон:RШаблон:R	Malcolm D. Lee
80	A Question of Faith	Kevan Otto
81	WonderШаблон:R	Stephen Chbosky
82	CocoШаблон:RШаблон:R	Lee Unkrich
83	Black PantherШаблон:RШаблон:R	Ryan Coogler	2018
84	I Can Only ImagineШаблон:RШаблон:R	Erwin Brothers
85	Love, SimonШаблон:RШаблон:R	Greg Berlanti
86	Incredibles 2Шаблон:RШаблон:R	Brad Bird
87	The Hate U GiveШаблон:R	George Tillman Jr.
88	Green BookШаблон:R	Peter Farrelly
89	Spider-Man: Into the Spider-VerseШаблон:RШаблон:R	Шаблон:Ublist
90	UnplannedШаблон:R	Шаблон:Ubl	2019
91	Avengers: EndgameШаблон:RШаблон:R	Шаблон:Ubl
92	The Peanut Butter Falcon	Шаблон:Ubl
93	OvercomerШаблон:R	Alex Kendrick
94	HarrietШаблон:R	Kasi Lemmons
95	Ford v FerrariШаблон:R	James Mangold
96	Just MercyШаблон:R	Destin Daniel Cretton
97	Summer of Soul	Questlove	2021
98	Show Me the Father	Rick Altizer
99	Spider-Man: No Way Home	Jon Watts
100	Sing 2	Garth Jennings
101	American Underdog	Erwin Brothers
102	Top Gun: Maverick	Joseph Kosinski	2022
103	The Woman King	Gina Prince-Bythewood
104	Till	Chinonye Chukwu
105	Jesus Revolution	Jon Erwin Brent McCorkle	2023
106	Sound of Freedom	Alejandro Monteverde
107	Taylor Swift: The Eras Tour	Sam Wrench
108	Renaissance: A Film by Beyoncé	Beyoncé

As of 2023, only Jon Erwin has made the list four times: thrice with his brother (2015, 2018, and 2021) and once with Brent McCorkle (2023). Three directors have made the list three times: Rob Reiner (1987, 1989, 1992), Alex Kendrick (2011, 2015, 2019), and Andrew Erwin (2015, 2018, 2021). The following directors have appeared on the list twice: Steven Spielberg (1982, 1993), James Cameron (1991, 1997), Robert Zemeckis (1994, 2004), Pete Docter (2001, 2009), Malcolm D. Lee (2013, 2017), Peter Berg (2013, 2016), Brad Bird (2004, 2018), and George Tillman Jr. (1997, 2018).

List of "F" films

No.	Title	Director	Year
1	Bolero	John Derek	1984
2	Eye of the BeholderШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Stephan Elliott	1999
3	Dr. T and the WomenШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Robert Altman	2000
4	Lost SoulsШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Janusz Kamiński
5	Lucky NumbersШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Nora Ephron
6	DarknessШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Jaume Balagueró	2002
7	Fear Dot ComШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	William Malone
8	SolarisШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Steven Soderbergh
9	In the CutШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Jane Campion	2003
10	Alone in the DarkШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Uwe Boll	2005
11	Wolf CreekШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Greg McLean
12	BugШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	William Friedkin	2006
13	The Wicker ManШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Neil LaBute
14	I Know Who Killed MeШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Chris Sivertson	2007
15	Disaster MovieШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Jason Friedberg Aaron Seltzer	2008
16	The BoxШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Richard Kelly	2009
17	Silent HouseШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Chris Kentis Laura Lau	2011
18	Killing Them SoftlyШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Andrew Dominik	2012
19	The Devil InsideШаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	William Brent Bell
20	mother!Шаблон:RШаблон:RШаблон:RШаблон:RШаблон:R	Darren Aronofsky	2017
21	The GrudgeШаблон:RШаблон:RШаблон:RШаблон:R	Nicolas Pesce	2020
22	The TurningШаблон:RШаблон:RШаблон:RШаблон:R	Floria Sigismondi

External links

• Шаблон:Official website