Английская Википедия:Coca-Cola Creations

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Coca-Cola Creations are limited edition variants of Coca-Cola first introduced in 2022 designed to appeal to younger consumers. The flavors use non-traditional branding to spark conversation.

Variants

Starlight

Coca-Cola Starlight was a limited-edition variant of Coca-Cola. Introduced in 2022 as the first in the Coca-Cola Creations line, it was produced and distributed by the Coca-Cola Company and its bottlers. The beverage features a red color and a unique taste "inspired by space". In the United Kingdom, where it was a Zero Sugar variant, it was known as Coca-Cola Intergalactic. In South Korea, it was also known as Coca-Cola Stardust. In Thailand, it was also known as Coca-Cola Starshine.

History

The Coca-Cola Company announced the release of Coca-Cola Starlight on February 17, 2022. In a press statement, the company revealed the beverage has a "reddish hue" and that "Its taste includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space." Oana Vlad, senior director for global brand strategy at the company, stated that the drink was inspired by Coca-Cola's partnership with NASA. Coca-Cola Starlight was launched alongside Coca-Cola Creations, an innovation platform of The Coca-Cola Company focused on selling limited-edition flavors of Coca-Cola. It landed in North American stores on February 21, 2022, and is also sold in Coca-Cola Zero Sugar format. It was discontinued on August 1, 2022 and succeeded by Coca-Cola Dreamworld later that month.Шаблон:Citation needed

Flavor

Prior to the release of Coca-Cola Starlight, there were speculations as to its flavor. Among them were raspberry (originating from a 2009 study that the center of the galaxy may taste like raspberries) and s'mores.

Many have described the taste as similar to that of fruit, vanilla or cotton candy. Junk food review site Candy Hunting stated it "tastes like strawberry, marshmallow, and/or cotton candy". Aly Walansky of Food Network wrote it tastes "kind of like minty cotton candy sprinkled with vanilla".

Byte

Coca-Cola Byte was launched in April 2022 and was described as "metaverse inspired".

Marshmello

Coca-Cola Marshmello was launched in June 2022 in collaboration with artist Marshmello. It had "strawberry and watermelon flavors".

Dreamworld

Coca-Cola Dreamworld was launched in August 2022 and was described as tapping into "Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like."

Soul Blast

Coca-Cola Soul Blast was launched exclusively in Japan, China, Taiwan in October 2022 alongside Bleach: Thousand-Year Blood War. It had an "action flavor."

Move

Coca-Cola Move was launched in February 2023 in collaboration with artist Rosalía.

Ultimate

Файл:Coca-Cola Ultimate.jpg

A bottle of Coca-Cola Ultimate

Coca-Cola Ultimate was launched in June 2023 in collaboration with League of Legends developer Riot Games. It was sold in Turkey, China, the United States, and Egypt

Y3000

Coca-Cola Y3000 was launched in September 2023 and was co-created with artificial intelligence. It is sold in the USA, Argentina, Australia, China, Kazakhstan, Georgia, South Africa, and Turkey.