Английская Википедия:Cover FX

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Шаблон:Infobox company Cover FX is a Canadian cosmetics company.

Company history

Cover FX was founded in 2000 by chemist Victor Casale[1] and Lee Graff in a Toronto clinic to create cosmetics specializing in skin issues and sensitivities.[2] The line was first sold in 2002 solely through referral by dermatologists. After the company and a client of theirs who had suffered from rosacea were profiled on Citytv, the media and social exposure led them to sell their line in retail stores,[3] initially through Canadian drug store chain Shoppers Drug Mart,[4] before chains in the UK, US, Hong Kong, and Australia.[5] The company was acquired by L Catterton in 2011,[6] which sold the company to AS Beauty in 2022.[7][8][9]

Lines

In the 2010s Cover FX was picked up by social media influencers,[10] after which it began releasing new products. In 2016 the company began producing highlighters,[11] and in 2017 they added a line of shimmer products called Glitter Drops[12] as well as a sealing spray.[13] In 2018 the company released the Power Play Foundation,[14] a forty color line of semi-matte foundation for oily skin types,[9] as well as a concealer.[15] The company also runs a shade matcher on its website for those looking to match colors to their skin shade.[16] In 2020, it added a virtual try-on aspect to its website. Then, in 2021 the company released a skin moisturizer,[8] as a part of a new skin care line.[17]

References

External links