Английская Википедия:Crimson Hexagon

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Шаблон:About Шаблон:Infobox company Crimson Hexagon was an AI-powered consumer insights company based out of Boston, Massachusetts.[1] The company also had a European office in London, England.[2] The company and its nearest competitor, Brandwatch, merged in 2018, with the new company taking the name Brandwatch. [3]

The company's online data library consisted of over 1 trillion publicly available posts, and includes documents from social networks such as Twitter, Instagram and Facebook as well as blogs, forums, and news sites.[4] The company's ForSight platform, still available to Crimson Hexagon customers post-merger, is a Twitter Certified Product.[5]

Crimson Hexagon's analysis of current events and trending topics was often featured in news articles.[6] Pew Research used Crimson Hexagon's social media analysis platform to analyze media coverage and discourse.[7]

History

Crimson Hexagon was founded in 2007 by Gary King and Candace Fleming based upon technology King developed at Harvard University’s Institute for Quantitative Social Science.[8] In 2012, Stephanie Newby became the company's CEO.[9]

In March 2014, the company announced its Affinities feature, which allows marketers to identify the interests of people talking about brands, products, or companies on social media.[10]

On September 5, 2018, Crimson Hexagon released the industry's first reverse image search technology.[11]

On October 4, 2018 Crimson Hexagon announced it was merging with Brandwatch.[12]

References

Шаблон:Reflist

External links