Английская Википедия:Curb mining

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Файл:Sidewalk TV.jpg
A television set discarded on a sidewalk

Curb mining is the act of salvaging appliances, electronics, furniture and art discarded on the street ("curbside"). In cities around the world, people often dispose of furniture and other unwanted items by leaving them on the sidewalk for others to take.

Description

Curb mining is the act of salvaging appliances, electronics, furniture and art discarded on the street ("curbside"). In cities around the world, people often dispose of furniture and other unwanted items by leaving them on the sidewalk for others to take.[1]

Terminology

Terms similar to curb mining include "dumpster diving" and "freeganism". In June 2007, The New York Times wrote:[2] Шаблон:Quote

Re-use and recycling

In many jurisdictions, ownership of domestic waste changes once it is placed into a container for collection. It is thus illegal (although rarely enforced) to skip dive. Curb mining gets round this because the items offered are not yet placed (in a legal sense) into the "waste" stream, thus their ownership has not yet been transferred. It is often legal to curb mine, but illegal to skip dive.

Some countries—notably Germany, Japan, and much of Western mainland Europe—have a long tradition that items placed outside are intended specifically for re-use by others. There may be a designated day of the week or month, distinct from normal refuse collections, to encourage this.

Marketing

The urban phenomenon of curb mining has been used by various companies for experimental marketing. The strategy is to create awareness of a product by handing it out for free.[3] In 2009, advertising agency Mono and modern furniture designer Blu Dot created an experiment to see what would happen if they left 25 Blu Dot chairs on the street for "curb miners" to find. They attached GPS devices to the chairs, which were activated once the chairs were picked up and taken.[4] The chairs were then tracked back to the new owners' homes where a handful of them were interviewed for a documentary.[5]

References

Шаблон:Reflist

Шаблон:Recycling

  1. Schott, Ben. "Curb Mining" Шаблон:Webarchive, The New York Times, New York, December 23, 2009.
  2. Kurutz, Steven. "Not Buying It" Шаблон:Webarchive, The New York Times, New York, June 21, 2007.
  3. Walters, Helen. "Blu Dot's 'Real Good' Marketing Experiment" Шаблон:Webarchive, BusinessWeek, November 3, 2009.
  4. Cannel, Michael. "Curbside Marketing" Шаблон:Webarchive, FAST Company, October 30, 2009.
  5. Jordan, Andy. "Busted! New Yorkers Caught Nabbing Street Chairs"Шаблон:Dead link, The Wall Street Journal, December 14, 2009.