Английская Википедия:CustomMade
Шаблон:Short description Шаблон:Advert Шаблон:Infobox company
CustomMade is an online custom jeweler. Until 2015, The business was operated as an online marketplace, where people were able to buy custom-designed furniture, jewelry, home décor, and other personalized items by independent artisans.[1] Company raised a total of $7.65 million in venture funding.[2]
On May 21, 2015, the business was acquired by Wayfair (NYSE: W) for an undisclosed sum after raising $25.65MM in venture funding.Шаблон:Cn
In May 2017, it was announced that founder Seth Rosen had re-purchased the business out of foreclosure, in partnership with Western Technology Investment (WTI), to focus on building the custom jewelry business.Шаблон:Cn
Company History
Beginnings
Co-founders Michael Salguero and Seth Rosen met as undergraduates at Boston University. Both had an interest in custom-made shirts, belts, and pants.[3] After working in real estate, they changed careers.[4] In January 2009, Salguero and Rosen bought the custommade.com URL for $140,000 from a woodworker who had owned and run the site since 1996.Шаблон:Cn At the time of the purchase, the site hosted around 350 makers paying a small subscription fee to be on the site. The site was generating about $35,000 a year in subscription sales.[4]
Early versions of CustomMade.com drew visitors, but only a small number of those visitors ordered items.[5] CustomMade redesigned the site with help from Google Ventures and within a week, increased the number of paying projects by 200 percent.[5] From 2009 to 2010, the number of visitors to the site tripled to a total of 1.5 million. In 2010 CustomMade earned $350,000 in revenue.[1]
In November 2011, CustomMade raised $2.1 million in Series A funding from First Round Capital, Google Ventures, and others.[6] With the additional investment, CustomMade planned to expand its Lechmere Square headquarters by 5,000 square feet and its number of employees from 27 to over 50.[4] At the time of the announcement, CustomMade had produced over $2 million in project requests.[6]
In April 2012, CustomMade closed a $4 million funding round led by Google Ventures, with additional investments from Schooner Capital, LaunchCapital, NextView Ventures, Andrew McCollum, and First Round Capital.[7]
Business Model
In May 2017, CustomMade made the decision to focus exclusively on its custom jewelry design and manufacturing business.[8]
References
External links
- ↑ 1,0 1,1 Athavaley, Anjali.A Little Something Different. Wall Street Journal. April 20, 2011.Шаблон:Subscription required
- ↑ Rao, Leena. Marketplace For Customized Goods CustomMade Raises $4 million from Google Ventures and Others. Tech Crunch. April 30, 2012.
- ↑ Giacobbe, Alyssa. CustomMade’s makers will build anything you can imagine. CNN. April 4, 2012.Шаблон:Webarchive
- ↑ 4,0 4,1 4,2 CustomMade measures 600% growth revenue. Boston Business Journal. February 2, 2011.Шаблон:Subscription required
- ↑ 5,0 5,1 Farrell, Michael. Google to the rescue Шаблон:Webarchive. Boston Globe. February 6, 2012.
- ↑ 6,0 6,1 Tsotsis, Alexia. Google Ventures and First Round Drop $2.1 million into Custom Marketplace CustomMade. Tech Crunch. November 17, 2011.
- ↑ Hess, Shawn. Google leads CustomMade.com $4 million Funding Round. Web Pro News. April 30, 2012.
- ↑ Шаблон:Cite news
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