Damon Way (born September 23, 1971) is an American designer, brand marketer, entrepreneur and musician. He co-founded DC Shoes[1][2] in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer.[3] In 2016 he launched skateboarding apparel brand, FACT.[4] In 2018 he cofounded spatial audio brand Syng,[5] where he currently serves as Chief Brand Officer.
In 1991, he started Eightball clothing with friend Ken Block and Danny Way.[2] They would go on to create a number of brands throughout the early 1990s: Droors Clothing, Dub Brand Outerwear, Blunt Snowboard Magazine, and DC Shoes.[6] In 2004 DC Shoes was sold to Quiksilver.[7] In 2008 Damon left DCShoes to become the Chief Brand Officer and partner at Incase Designs. Damon launched FACT in June, 2016 as a new brand idea deriving from familiar elements of music and skateboarding he experienced through the '80s and '90s.[8] In 2016 he joined ex-Apple designer Christopher Stringer to start Syng,[9] a company committed to advancing spatial sound technologies.