Английская Википедия:Dead cat strategy

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Шаблон:Short descriptionШаблон:Boris Johnson sidebar The dead cat strategy, also known as deadcatting, is the political strategy of deliberately making a shocking announcement to divert media attention away from problems or failures in other areas.[1][2] The present name for the strategy has been associated with British former prime minister Boris Johnson's political strategist Lynton Crosby.

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Origin

While he was mayor of London, Boris Johnson wrote a column for the 3 March 2013 edition of The Telegraph in which he described the "dead cat" as a piece of Australian political strategy about what to do in a situation in which the argument is being lost and "the facts are overwhelmingly against you".[3][4]

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Johnson employed the Australian Lynton Crosby as his campaign manager during the 2008 and 2012 London mayoral elections, leading to press speculation that he was the "Australian friend" in the story.[5][4]

Usage

Political lecturer Grant Rodwell describes the strategy as having found "some political traction" during the 2015 United Kingdom general election, the Conservative campaign of which was led by Lynton Crosby,[6] and in which Johnson would be standing as an MP. At a point when Labour's campaign had been gaining momentum, defence secretary Michael Fallon accused Ed Miliband of having "stabbed his own brother in the back to become Labour leader" and saying that this meant he was "willing to stab the United Kingdom in the back to become prime minister" by scrapping Trident.[7] The Guardian described this as a "crude" and "brutal" attack that some commentators thought would backfire, but it successfully moved that day's media focus from Labour's policies to Fallon's statement.[7]

Rodwell notes the term later finding a place in media coverage of the "outrageous pronouncements" made by Donald Trump during the 2016 Republican Party presidential primaries and his later presidential transition.[6]

See also

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References

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Шаблон:Boris Johnson


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  2. Шаблон:Cite news
  3. Шаблон:Cite web
  4. 4,0 4,1 Шаблон:Cite web
  5. Шаблон:Cite news
  6. 6,0 6,1 Шаблон:Cite book
  7. 7,0 7,1 Шаблон:Cite news