Английская Википедия:Deshnie Govender

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Шаблон:Short description Шаблон:Use dmy dates Шаблон:Use South African English Шаблон:Infobox musical artist

Deshnie Govender (born 5 April 1985), also known as DJ Roxxi, is a South African Indian creator, influencer, DJ, and record producer.[1][2][3]

Govender made her debut in the South African music scene in 2004 as one of the first South African Indian female Djs and producers and went on to win a Global Spin Award in 2011.[1][4]

Early life and education

Deshnie Govender was born in Isipingo, Durban, South Africa to a family of Indian descent. She spent her childhood in Isipingo and then moved to Amanzimtoti on the South Coast of Durban.[5]

Although Roxxi first planned to embark on a music career straight after high school, she ultimately chose to attend secondary education first, as it was frowned upon in the Indian community for a young girl to become a club DJ. Roxxi enrolled in Natal University to study towards an LL.B. (law) Degree, studying journalism in her second year.[2] Towards the end of 2003, Roxxi dropped out of her course. During this break she discovered her musical talents while working part-time at her mother's nightclub in Amanzimtoti.[5][6]

Career

During her first year at the University of KwaZulu-Natal, Govender left her LLB studies due to her father's demise and stepped into the family liquor business.[7] Her childhood interest in DJing, particularly remix tracks, found an outlet when her mother bought a nightclub.[7]

After a two-year stint mastering R&B and Bhangra music, her career gained momentum through a radio interview.[7] Her music style evolved from Bhangra to house, to expand to wider audiences.[7]

Following her belief in the power of good music, Govender's popularity grew, and she started headlining some of 5FM's major gigs.[7] Her career peaked in 2009 when she headlined the 5FM Vodacom Durban July after-party and toured with the Rage Fest in Umhlanga, performing alongside notable artists.[7][8][9]

In 2009, Govender teamed with Nic Billington to release her debut single "Away".[10][11] The track features Nic Billington on vocals and was produced by Craig Massiv from Flash Republic fame.[5]

In November 2012, at the first Global Spin Awards held in New York, Govender was recognized as the Best DJ in the Africa category.[12][8] Global Spin Awards are known as the DJ Grammys.[8]

In 2014, Govender released a new single 'Musica Na Alma' featuring Weza Solange, Lection and Beatmachine.[13]

In 2015, Govender worked with artists Nadia Nakai, Reason, and Yung Swiss to produce the single "Like Whoo".[14]

In 2020 Govender released a podcast, Influence Insider, which was produced by Digi Hype.[15]

Govender transitioned into digital marketing in 2015 and now works for TikTok, heading up marketing for Sub-Saharan Africa.[4] She previously worked as the head of Channel of Influence at ABinBev Draftline.[1]

Debut single

In 2009, DJ Roxxi decided to embark on a new venture. She teamed up with a longtime friend and fellow artist Nic Billington and penned a track entitled "Away".[16] The track features Nic Billington on vocals and was produced by Craig Massiv of Flash Republic fame.[5]

Awards and recognition

References

Шаблон:Reflist

External links

Партнерские ресурсы
Криптовалюты
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  1. ↑ 1,0 1,1 1,2 Шаблон:Cite web
  2. ↑ 2,0 2,1 Шаблон:Cite web
  3. ↑ Шаблон:Cite web
  4. ↑ 4,0 4,1 Шаблон:Cite web
  5. ↑ 5,0 5,1 5,2 5,3 5,4 Шаблон:Cite web
  6. ↑ 6,0 6,1 Шаблон:Cite web
  7. ↑ 7,0 7,1 7,2 7,3 7,4 7,5 7,6 Шаблон:Cite web
  8. ↑ 8,0 8,1 8,2 Шаблон:Cite magazine
  9. ↑ Шаблон:Cite web
  10. ↑ Шаблон:Cite web
  11. ↑ 11,0 11,1 Шаблон:Cite web
  12. ↑ Шаблон:Cite web
  13. ↑ Шаблон:Cite web
  14. ↑ Шаблон:Cite web
  15. ↑ Шаблон:Cite web
  16. ↑ Шаблон:Cite web
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