Английская Википедия:ESOMAR

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ESOMAR is a membership organization for market, social, opinion, and data analytics professionals and researchers that was founded in 1947.Шаблон:SfnpШаблон:Efn The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.Шаблон:Sfnp ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.Шаблон:Sfnp

History

ESOMAR was founded in 1947.Шаблон:SfnpШаблон:Efn In 1948 the first version of code of practice for members was published.Шаблон:Sfnp In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.Шаблон:Sfnp From the revision in 2016 the title and content was changed to include data analytics.Шаблон:Sfnp

Activities

ESOMAR produces information about market, opinion, and social research as well as data analytics.Шаблон:Sfnp[1] An annual multi-day congress is held in-person,[2][3] except in 2020 and 2021 when it was held as a virtual "Insights Festival".[4][5]

Research World is a online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business.[6] Until 2019, ESOMAR produced the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.Шаблон:Sfnp

As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need.[7]

Notes, references and sources

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References

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Further reading

External links

See also

Шаблон:Social surveys Шаблон:Authority control