Eggslut's name refers to the popular phrase which developed among foodies in the mid-2000s that describes people who serve every dish topped by an egg.[3]
In March 2017, Eggslut temporarily opened a pop-up concept store at Chefs Club Counter restaurant in Nolita, New York. Eggslut opened its first international store in the UK (7 August 2019),[4] its second in Tokyo, Japan (13 September 2019),[5] and its third international location in Seoul, South Korea (10 July 2020).[6] Both locations are franchise owned.Шаблон:Clarification neededSPC Group, a Korean franchisor of Paris Baguette, and master Korean franchisee of Dunkin Donuts, Baskin Robbins, Jamba Juice, and Shake Shack, has the rights to Eggslut in several countries.[7] The brand also opened its first store in Singapore on 9 September 2021 at Scotts Square.[8]
Reception
The restaurant's name has been included in a list of risqué names by KCET[9] and The New York Times, with Eli Altman stating that having a boring name may mean that an advertisement doesn't attract attention.[10] Samuel Muston wrote that "Eggslut" falls into a category of "quirky" restaurant names, but that "the collision of the word 'egg' and 'slut' doesn't exactly encourage the appetite".[11]
The Grand Central Market in Los Angeles was named as one of the top ten new U.S. restaurants by Bon Appétit for 2014, and Eggslut is mentioned.[12]
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