Английская Википедия:Eitan Muller

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Eitan Muller (Шаблон:Lang-he; Israel) is an Israeli professor of marketing at Stern School of Business at New York University and Arison School of Business at Reichman University.[1] Muller's research focuses on diffusion of innovation, new products and tech, and monetization and pricing.[2]

Career

Muller received his BSc in mathematics with distinction from the Technion - Israel Institute of Technology, then his MBA in marketing with distinction from Kellogg Graduate School of Management, Northwestern University. He completed his PhD in managerial economics from Kellogg Graduate School of Management at Northwestern University through its department of managerial economics and decision sciences.[3]Шаблон:Self-published inline Muller received his first academic position as an assistant professor at the University of Pennsylvania Economics Department. Since then, he has held positions at the Hebrew University of Jerusalem, Tel Aviv University, and New York University. He has held visiting positions at University of Pennsylvania, Southern Methodist University, Northwestern University, University of British Columbia, University of Texas, and the University of Cyprus.[4]Шаблон:Self-published inline In 2011 he moved to Arison School of Business at the Reichman University,[5]

Muller has held roles including subject-matter expert at PricewaterhouseCoopers and IBM Business Consulting (1994–2005); board member and chair of the audit committee, Israel Discount Bank (1992–2002); board of directors, Oxygen and Argon Works (1986–2015); board of directors and member of the audit committee, Trendline Ltd. (1997–2002); board of governors, Tel Aviv University (1992–1994); and associate dean, faculty of management, Tel Aviv University (1994–1995).[6]Шаблон:Self-published inline[7]

Research

Muller's research focuses on new product growth, innovation,[8][9][10] and new product pricing.[11][12] he has published three books on new product growth and innovation.[13][14][15]

Muller has served as vice president of publication, European Marketing Academy (2017–2020),[16] editor-in-chief, International Journal of Research in Marketing (2012–2015),[17] and associate editor, Management Science (1990–2001). Muller has held editorial review board positions for the following publications: Technological Forecasting and Social Change (2003–2008), Marketing Science (1986–2002), Journal of Marketing (2003–2018), Journal of Marketing Research (1994–2020),[18] and International Journal of Research in Marketing (2019–current).[19]

Published works

Muller has more than 100 publications that have been cited over 24,000 times, with an h-index of 55.[20][21]

Books

  • Vijay Mahajan, Eitan Muller, and Jerry Wind, New Product Diffusion Models, Boston: Kluwer Academic Publishers, 2000
  • Eitan Muller, Renana Peres, and Vijay Mahajan, Innovation Diffusion and New Product Growth, Boston: MSI Publications, 2009
  • Elie Ofek, Eitan Muller, and Barak Libai, Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services, Chicago: University of Chicago Press, 2016. Translated into Chinese and published in 2018 by CITIC press, Beijing

Harvard Business School Cases:

Selected articles

  • Eyal Biyalogorsky, Amir Heiman, Eitan Muller, The differential effects of time and usage on the brand premiums of automobiles, International Journal of Research in Marketing, 2001
  • Gil Appel, Barak Libai, Eitan Muller, and Ron Shachar, On the Monetization of Mobile Apps, International Journal of Research in Marketing, (37), 2020, pp. 93–107
  • Eitan Muller, and Renana Peres, The Effect of Social Network Structure on Innovation Performance: A Review and Directions for Research, International Journal of Research in Marketing, (36), 2019, pp. 3–19
  • Jacob Goldenberg, Barak Libai, and Eitan Muller, The Chilling Effects of Network Externalities, International Journal of Research in Marketing, (27), 2010, pp. 4–15
  • Jacob Goldenberg, Barak Libai, Sarit Moldovan, and Eitan Muller, The NPV of Bad News, International Journal of Research in Marketing, 24, 2007, pp. 186–200
  • Shlomo Kalish, Vijay Mahajan, and Eitan Muller, Waterfall and Sprinkler New-Product Strategies in Competitive Global Markets, International Journal of Research in Marketing, (12), 1995 pp. 105–119

Awards and recognitions

Muller has been a recipient of several industry and academic awards for his research, publications, and academic contributions which include among the rest the European Marketing Academy International Journal of Research in Marketing, Best Paper Award (2020),[22] Provost Award for Faculty Research Excellence, Reichman University (2020),[23] Distinguished Marketing Scholar Award of the European Marketing Academy (EMAC) (2019),[24][25] Emerald Citation of Excellence Award (2016), European Marketing Academy International Journal of Research in Marketing Best Paper Award – finalist (2007 & 2010),[26] European Marketing Academy International Journal of Research in Marketing Best Paper Award (1995).

External links

References

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  1. ↑ Шаблон:GoogleScholar
  2. ↑ Prof. Eitan Muller in Reichman University Website
  3. ↑ Prof. Eitan Muller in New York University website
  4. ↑ Prof. Eitan Muller in Reichman University Website
  5. ↑ ליאור דטל, המרצים מהאוניברסיטאות עוברים למכללות: עם משכורות של 80 אלף שקל קשה להתווכח, דה מרקר, 21 בינואר 2011
  6. ↑ Prof. Eitan Muller in Tel Aviv University website
  7. ↑ Eitan Muller, The Economist, 25 Aug 21
  8. ↑ Eitan Muller and Renana Peres, The Effect of Social Networks Structure on Innovation Performance: A Review and Directions for Research, International Journal of Research in Marketing, (36), 2019, pp. 3–19
  9. ↑ Barak Libai, Eitan Muller and Vijay Mahajan, Can You See the Chasm? Innovation Diffusion according to Rogers, Bass and Moore," Review of Marketing Research, Naresh Malhorta (ed.), ME Sharpe Publications, 2009
  10. ↑ Eitan Muller, Innovation Diffusion, a chapter in: The History of Marketing Science, Russell Winer, and Scott Neslin (eds.), Boston: New Publishers Inc., 2014, pp. 77–97
  11. ↑ Dipak Jain, Eitan Muller and Naufel Vilcassim, Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis, Management Science, (45), 1999, pp. 131–141
  12. ↑ Oded Koenigsberg, Eitan Muller and Naufel Vilcassim, easyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals?, Quantitative Marketing and Economics, (6), 2008, pp. 279–297
  13. ↑ Vijay Mahajan, Eitan Muller, and Jerry Wind, New Product Diffusion Models, Boston: Kluwer Academic Publishers, 2000
  14. ↑ Eitan Muller, Renana Peres, and Vijay Mahajan, Innovation Diffusion and New Product Growth, Boston: MSI Publications, 2009
  15. ↑ Elie Ofek, Eitan Muller, and Barak Libai, Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services, Chicago: University of Chicago Press, 2016. Translated into Chinese and published in 2018 by CITIC press, Beijing
  16. ↑ New IJRM Editor, American Marketing Association 14 June 2018
  17. ↑ Goldenberg and Muller at IJRM, American Marketing Association
  18. ↑ Prof. Eitan Muller in New York University Website
  19. ↑ International Journal of Research in Marketing – Editorial Board
  20. ↑ Шаблон:GoogleScholar
  21. ↑ Шаблон:ResearchGate
  22. ↑ Cecilia Nalagon, EMAC IJRM Best Article Award 2020, American Marketing Association, 3 June 2021
  23. ↑ Prof. Eitan Muller in Reichman University Website
  24. ↑ EMAC Distinguished Marketing Scholar Award EMAC, 15 August 2021
  25. ↑ זכייתו של פרופ' איתן מילר בפרס Distinguished Scholar Award, אוניברסיטת רייכמן
  26. ↑ IJRM Best Paper Award Winners (2000–2014), International Journal of Research in Marketing
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