Английская Википедия:Electric (Katy Perry song)

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Шаблон:Short description Шаблон:Use mdy dates Шаблон:Infobox song "Electric" is a song by American singer Katy Perry from the Pokémon 25 soundtrack album (2021). It was released on May 14, 2021 by Capitol Records as the second single from the album. It is an electropop ballad written by Perry, Jon Bellion, Lucas Marx, Rachel Kanner, Al Calderon, and the producers Jordan Johnson, Oliver "German" Peterhof and Stefan Johnson of the Monsters & Strangerz and Bruce Wiegner.

Accompanying video was directed by Carlos López Estrada. In it, Perry and Pikachu assist younger versions of themselves. The younger version of Perry is played by Meili Aspen Caputo. Commercially, "Electric" charted in the low-tier positions of Billboard-published Canadian Hot 100 (number 97) and Global 200 (number 120). It entered digital component charts in the United States and Germany.

Background and composition

On January 13, 2021, it was announced that the celebration of the 25th anniversary of Japanese media franchise Pokémon would commence with a musical collaboration with Perry. Describing herself as a "lifelong Pokémon fan", she stated that "In this moment of unknown, there are dependable places and characters and institutions and people, and I hope I can be one of them. That's what I hope for in my personal self, and even in my involvement with this collab." On May 10, 2021, the singer officially announced the single's title and release date through her social media accounts.

Perry later told MTV that she was asked to write an empowerment anthem, and explained her philosophy regarding writing songs: "Some people write only heartache songs or sexy songs or a combination. And my lane seems to be the 'you can do it, ignite your light' empowerment. It's all within, you know? That's a message I love standing by." "Electric" was structured as an electropop ballad composed in the C major key. It talks about the joy that comes after achieving life goals with the help of friends. It was written by Perry, Jon Bellion, Lucas Marx, Oliver Peterhof, Rachel Kanner, Bruce Wiegner, Jordan Johnson and Stefan Johnson. It was produced by the Monsters & Strangerz, Wiegner and German. Perry's vocals spans from G₃ to D₅.

Release and promotion

"Electric" was released to digital download and streaming on May 14, 2021. It was released to Italian radios at the same day. The song serves as the second single of Pokémon 25: The Album after Post Malone's cover of "Only Wanna Be with You". A CD single was released on June 25. Additionally on the same page, pieces of merchandise inspired by the single are also sold. Additionally, "Electric" was included on the Netflix film soundtrack of He's All That (2021).

Reception

Halle Kiefer of Vulture said that it follows "in the well-trod footsteps of 'Roar' and 'Firework'", describing all three of them as "inspirational pop ballads". A staff review from Billboard wrote that the song "sees Perry return to anthemic pop." MTV's Patrick Hosken called the song "belt-ready bop." In an article published by Universal Music Poland, the writer said the song "makes [the listener] immediately charged with the positive energy, in keeping with the song's title."

Chart performance

In the United States, "Electric" debuted at number 25 on Digital Song Sales chart. Elsewhere, it managed to peak at number 97 on Canadian Hot 100, 120 on Global 200 and 112 on Global 200 Excluding U.S. charts. In Latin American countries, the song charted within top 20 of Ecuador, El Salvador, Panama and Uruguay English charts. Jack White of Official Charts Company listed "Electric" as one of the songs responsible for driving 20% of CD single sales year-on-year, together with songs from artists such as Ed Sheeran, Olivia Rodrigo, Cardi B, and Coldplay among others.

Music video

Development and release

Шаблон:Quote box The music video was directed by Mexican-American filmmaker Carlos López Estrada, written by Estrada, Doug Klinger and Perry, with Klinger beinger executive producer, and Santiago Gonzales being director of photography. It was recorded on Hawaiian island Oahu in such locations as Diamond Head Lighthouse and Kualoa Ranch. United States Coast Guard approved shooting on the island. Perry told MTV said that one of the ideas behind the music video was a "reminder of her trying to figure out who she wanted to be as a teenage artist performing under her given name, Katheryn Hudson." Singer also added that she chose Hawaii as clip's location because it "provided the perfect lush and naturalistic surroundings." Shooting took two 12-hour days.

Before the shooting, the production team was looking for a "girl with blonde hair and blue eyes that could play the guitar." Meili Aspen Caputo was finally cast to play the younger version of the singer in the video. The actress said that her mother received a phone call from the production team, and after a hair color change, Caputo played in the music video. During an interview with MidWeek magazine, the actress shared that being on the set was a "fun" experience. Perry also mentioned: "[Caputo] put her hair in pigtails and she looks identical to this one from that video I have of me playing."

Файл:Diamond Head Lighthouse, Honolulu, USA-1May2010.jpg

The music video starts off in Diamond Head Lighthouse (pictured).

Good Morning America shared a thirty-second sneak peek of the "Electric" music video on May 13, 2021, which premiered in full the following day. The behind-the-scenes video was published on Perry's official YouTube channel on June 7, 2021.

Synopsis and reception

The video starts with Perry and Pikachu hanging out in Hawaii. The two stop at Diamond Head Lighthouse and enjoy the view while in meditation. While they are meditating, they travel back in time. They encounter the younger versions of themselves, who are performing at the farmer's marketplace. The older version of Perry subtly manipulates the marketplace to help the younger version of herself find her style in music. Afterwards, she gets her younger version to join a talent competition being held at the island. By the end of the video, the younger version of Perry gives her first club performance as the older version of Perry and Pikachu looks on from the crowd until they wake up from their meditation.

Entertainment WeeklyШаблон:'s Joey Nolfi and Pure Chart's Yohann Ruelle described the music video as "adorable." Halle Kiefer from Vulture stated that Pichu is the video's highlight. Patrick Hosken of MTV wrote that this song "needed a locale as large as its sound."

Credits and personnel

Song credits

Credits adapted from Tidal and CD single.

Publishing and recording locations

• Published by When I'm Rich You'll Be My Bitch/WB Music Corp/Songs Of A Beautiful Mind/Art In The Fodder Music/BMG Chrysalis/Kobalt Music Copyrights SARL/1916 Publishing/BBMG Music/Kobalt Songs Music Publishing/BMG Platinum Songs/R8D Music/Songs of BBMG Publishing/Bruce Weigner publishing designee/Lucas Marx Music
• Recorded at Unsub Studios, Los Angeles, and Secret Garden Studios, Santa Barbara, California
• Mixed at MixStar Studios, Virginia Beach, Virginia
• Mastered at The Mastering Palace, New York, New York

Personnel Шаблон:Div col

• Katy PerryШаблон:Spaced en dash vocals, songwriting
• Bruce WiegnerШаблон:Spaced en dash songwriting, production, co-production, programming
• The Monsters & StrangerzШаблон:Spaced en dash production, programming
  • Jordan K. JohnsonШаблон:Spaced en dash songwriting
  • Stefan JohnsonШаблон:Spaced en dash songwriting
• GermanШаблон:Spaced en dash production, programming
• Bart SchoudelШаблон:Spaced en dash vocal production, programming
• Jon BellionШаблон:Spaced en dash songwriting
• Lucas MarxШаблон:Spaced en dash songwriting
• Oliver PeterhofШаблон:Spaced en dash songwriting
• Rachel KannerШаблон:Spaced en dash songwriting
• Rachael FindlenШаблон:Spaced en dash engineering, recording, studio personnel
• Serban GheneaШаблон:Spaced en dash mixing, studio personnel
• John HanesШаблон:Spaced en dash mixing engineering
• Dave KutchШаблон:Spaced en dash mastering

Music video credits

Credits adapted from music video's promotional poster.

• Carlos López EstradaШаблон:Spaced en dash writing, directing
• Doug KlingerШаблон:Spaced en dash writing, executive production
• Katy PerryШаблон:Spaced en dash writing, starring
• Nicole Jordan WebberШаблон:Spaced en dash production
• Andrew ChennisiШаблон:Spaced en dash production
• Yusef ChabaytaШаблон:Spaced en dash production
• Maverick MediaШаблон:Spaced en dash animation
• Targa SahyounШаблон:Spaced en dash commission
• Anna HeinrichШаблон:Spaced en dash head of production
• Vance LorenziniШаблон:Spaced en dash production designer
• Santiago GonzalesШаблон:Spaced en dash photography direction
• Julian ConnerШаблон:Spaced en dash postproduction
• Cami StarkmanШаблон:Spaced en dash edition
• Meili Aspen CaputoШаблон:Spaced en dash starring

Charts

Шаблон:Single chartШаблон:Single chartШаблон:Single chartШаблон:Single chart

Chart performance for "Electric"

Chart (2021)	Peak position
Ecuador Anglo (Monitor Latino)	15
El Salvador (Monitor Latino)	20
Germany Download (Official German Charts)	33
Japan Hot Overseas (Billboard Japan)	1
Latvia (EHR)	33
Mexico Airplay (Billboard)	45
New Zealand Hot Singles (RMNZ)	19
Panama Anglo (Monitor Latino)	8
Uruguay Anglo (Monitor Latino)	15

Release history

Release dates and formats for "Electric"

Region	Date	Format(s)	Label	Шаблон:Abbr
Various	May 14, 2021	Шаблон:Hlist	Capitol
Italy		Radio airplay	Universal
Various	June 25, 2021	CD single	Capitol