New Elements Food & Beverage Management or Elementfresh Inc, doing business as Element Fresh (Шаблон:Zh), was a chain of restaurants in China focusing on Western cuisine. The company headquarters were in Jing'an District, Shanghai.[1]
In 2001 the chain was established by two people from the United States,[2] Scott Minoie and Sheldon Habiger.[3] It was located in a Gold's Gym,[4] and it served as a juice bar. It served as a shop for foods for people looking for healthy options.[2] The initial customer base was employees at Shanghai Centre.[4]
The company purposely catered to an expatriate market as a way of also assuring Chinese customers that its food was authentic to the Western world. In 2016 the company had locations in seven cities in China. These restaurants totaled 28.[5]
For a period of time the company's business operations returned profits. The COVID-19 pandemic in China ended this streak.[6]
Its business was scheduled to end on January 1, 2022.[2] In December 2021, Element Fresh operated 10 locations in Shanghai.[7]
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